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Every page on this site, in one list. The podcast episodes, the daily stories in The Brief, the buyer's guides, and the rest.
The site
The Brief36
Daily reporting on what is changing in AI search.
- Oct 16, 2026Yeşilyurt rebuilds his site so only AI agents can read it
- Oct 16, 2026Graphite asks converting users which prompt they typed into which LLM
- Oct 16, 2026Posting new URLs to Reddit got them indexed in six minutes, Bobbink says
- Oct 15, 2026ChatGPT now flags unverified vendor claims six times more often after GPT-6 switch
- Oct 15, 2026Outbound links in AI answers rarely match the sources they cite, Konitzny finds
- Oct 15, 2026ChatGPT replaces citations with direct homepage links in 42% of answers
- Oct 15, 2026ChatGPT stopped tagging outbound links on Oct 9, inflating GA4 Direct
- Oct 14, 2026GPT-6 reverses GPT-5.6 search patterns, Konitzny finds in 2.2M responses
- Oct 14, 2026Google is poisoning 8% of rank tracker SERPs, Nozzle finds
- Oct 12, 2026Fake-stats site pulled 72K ChatGPT-User requests in 30 days
- Oct 12, 2026Anthropic's new usage policy bans using Claude to seed AI answers with hidden-origin content
- Oct 12, 2026ChatGPT's GPT-6 system prompt tells the model to rank sources by claim fit, freshness and authority
- Oct 9, 2026Google AI Overviews embed external links in 26% of answers, up from near zero in August
- Oct 8, 2026Google tests AI Overview links that open AI Mode instead of websites
- Oct 8, 2026A fake stats site pulled thousands of LLM citations for seven months
- Oct 6, 2026ChatGPT routes web searches through four separate pipelines, Konitzny says
- Oct 5, 2026Google expands AI Overviews on branded queries, inflating GSC impressions
- Sep 30, 2026Google patent describes fan-out queries built from embeddings, not text
- Sep 29, 2026ChatGPT reads YouTube descriptions, not transcripts, when it retrieves a video
- Sep 29, 2026Google is indexing 12,000 spam pages built on public Gemini Notebooks
- Sep 28, 2026YouTube loses 91% of its ChatGPT citation share versus August
- Sep 24, 2026External links in Google AI Overviews jump from near zero to over 25%
- Sep 18, 2026Peec AI publishes ChatGPT's internal retrieval engine list from Yeşilyurt leak
- Sep 18, 2026ChatGPT now cites LinkedIn posts almost 5x more than Pulse articles
- Sep 17, 2026Landwehr: under 5% of AI Search practitioners sit in communications
- Sep 17, 2026Konitzny maps 69 engines behind ChatGPT retrieval, 48 tagged internal
- Sep 17, 2026Landwehr turns signup questions into a live prompt corpus
- Sep 16, 2026Listicle share fell because ChatGPT's source pool grew 75%, Konitzny finds
- Sep 16, 2026Malte Landwehr on why a competitor's 1,100% SEO jump did not last
- Sep 15, 2026Specific figures beat vague copy in every one of 60 GPT-5.4 trials
- Sep 15, 2026Google is paying some publishers when their content shapes AI answers
- Sep 15, 2026Google AI Mode cites 72% fewer sources for logged-out users since mid-August
- Sep 15, 2026Suganthan Mohanadasan makes Claude Code pay to crawl his site using x402
- Sep 7, 2026ChatGPT fetched 223 pages and cited 16 on one prompt, Yeşilyurt logs
- Sep 5, 2026ChatGPT flags 'inauthentic mentions' on self-ranked listicles
- Sep 4, 2026Turley testified OpenAI planned its own index from day one
Podcast episodes48
Every episode, newest first.
- EP 48How ChatGPT reads YouTube, Reddit and your site | David Konitzny, GEO Researcher @ Peec AI
- EP 47From Banning AI Bots to the Most-Cited Source | Marvin Müller, VP @ OMR Reviews
- EP 46Ex-Booking.com Head of SEO: 1,000 experiments, 3 rules | Julian Redlich, VP @ Permira
- EP 45AI Search Attribution, ChatGPT Clicks, Prompt Tracking, Google Search Agents | #MonthlyLandwehr
- EP 44She saved $30k/year canceling Webflow | Anita Kirkovska, Head of Growth & Marketing @ Vellum
- EP 43Uncensored truth about black hat SEO & AEO | Lars Lofgren, Fractional VP of Marketing
- EP 42Peec AI Investor: They will win against Profound & AirOps | Christoph Klink, General Partner @ Antler
- EP 41Listicles, Chunking, Google's GEO guide, llms.txt, BrightonSEO & OMR Recap | #MonthlyLandwehr
- EP 40Why the website is dying | James Ward, Head of Digital Experience @ Personio
- EP 39Webflow AI Search Playbook | Vivian Hoang, AEO & SEO Lead @ Webflow
- EP 38"We killed 50% of HubSpot's blog" | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH
- EP 37You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive
- EP 36How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
- EP 35Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater
- EP 34Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI
- EP 33AEO is eating SEO | Steve Toth, CEO @ Notebook Agency
- EP 32Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr
- EP 31SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo
- EP 30How to get started with OpenClaw | Alfred Simon, AI Architect @ Adwise
- EP 29Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant
- EP 28The Modern Content Marketer | Maddy (Osman) French
- EP 27ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr
- EP 26M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
- EP 25Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group
- EP 24The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite
- EP 23If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify
- EP 22Think like a Content Engineer | Lucy Hoyle, Senior Content Engineer @ Carta
- EP 21This FinTech did 560m profit | Fabrizio Ballarini, Head of Organic Growth @ Wise
- EP 20$8M ARR bootstrapped | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase
- EP 19Enterprise SEO | Roberto Grasiano, ex Head of Organic Growth & SEO @ Shutterstock | Masters of Search #19
- EP 18SEO FOR PLG MASTERCLASS | Luis Rodriguez, ex Head of Organic Growth @ Miro | #18
- EP 17WIN IN SEO AS AN EARLY-STAGE STARTUP | Irina Maltseva, Growth Advisor @ Aura, Sphere, Artisan & more | #17
- EP 16STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush | #16
- EP 15WHY AEO MIGHT JUST BE SEO | Andy Muns, Director of AEO @ Telnyx | #15
- EP 14HOW SURFER BOOTSTRAPPED TO €15M ARR | Tomasz Niezgoda, Co-Founder & CMO @ Surfer | #14
- EP 13B2B SAAS MARKETING MASTERCLASS | Bert Winterfeld, Head of Performance Marketing @ HERO Software | #13
- EP 12HOW TO WIN AI SEARCH | Eoin Clancy, Head of Growth @ AirOps | #12
- EP 11DRIVE PIPELINE FROM SEO | Carla Chicharro, Director of Revenue Marketing @ Mitiga Solutions | #11
- EP 10HOW TO WIN AGAINST 100X BUDGETS IN B2B SEO | Ayla Grzegowski, Team Lead Content & SEO @ awork | #10
- EP 09$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9
- EP 08€90M HOME24 SEO PLAYBOOK | Federico Cutillo, Head of SEO @ home24 | #8
- EP 07WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7
- EP 06ADS TO AI — 10X YOUR VALUE AS A MARKETER | Mike Rhodes | #6
- EP 05€100M GOOGLE ADS LEARNINGS | Bob Meijer, Co-Founder @ PPC Mastery | #5
- EP 04€400M B2B SAAS SEO PLAYBOOK | Felix Zipf, Senior Director Marketing @ sevdesk | #4
- EP 03Will SEO Agencies SURVIVE? | Matthäus Michalik, Co-Founder @ Claneo | #3
- EP 02ChatGPT DECODED! How AI Search works | David Konitzny, PO Organic Search @ KKP | #2
- EP 01SEO is dead | Malte Landwehr, CMO & CPO @ Peec AI
Buyer's guides
Ranked guides to the agencies and tools in AI search.
Agency guides
- The 5 best GEO agencies for B2B startups
- The 5 best GEO agencies for scale-ups
- The 5 best GEO agencies for enterprise
- The 5 best GEO agencies for B2B SaaS
- The 5 best GEO agencies for regulated industries
- The 5 best GEO agencies in Europe
- The 5 best GEO agencies in Germany
- The 5 best GEO agencies for scale-ups in Europe
- The 5 best SEO and AI Search agencies in Europe
- The 5 best SEO and AI Search agencies in Germany
Tool guides
- The 6 best AI Search monitoring tools
- The 6 best AI visibility tools for agencies
- The 6 best ChatGPT tracking tools
- The 6 best Google AI Overviews and AI Mode tracking tools
- The 6 best AI Search tools for in-house SEO teams
- The 5 best AI Search monitoring tools for enterprise
- The 6 best Microsoft Copilot tracking tools