The most practical
AI search conference
you'll attend.
One day. Hand-picked operators, not the LinkedIn crowd selling schema hacks and framework-of-the-week takes. This is a conference with people running the actual experiments, sharing what works inside AI answers.
- Date
- 22.10.26
- City
- Berlin
- Seats
- 175
- Hand-picked
- 100%
Your host
Niklas Buschner
Founder, Radyant
Tickets
Application requiredEarly Bird
Sold out
Regular Live
€499
VIP
4 of 5 left · Speakers' dinner + premium gift
€999
Reviewed within 48 hours. If approved, we send a secure Stripe Checkout link.
Why we're doing this
AI search is the biggest shift in marketing since social. And LinkedIn is full of people pretending they have it figured out.
Every week a new GEO guru shows up on LinkedIn claiming schema will save your traffic, or that llms.txt is the new make-or-break. Most of it is noise: hot takes from people who haven't run an experiment, screenshots from people who don't know what they're looking at, and frameworks that fall apart the moment you ship them.
Meanwhile, the teams actually moving the needle inside AI answers stay quiet. They're running tests, comparing answer surfaces across models, and building the playbooks that the next 12 months of organic growth will run on. We're bringing those people into one room.
One day. Keynotes from operators, not pundits. Breakout room workshops where you build, not nod. The most practical takeaway-per-minute conference you'll attend this year, full stop.
Who it's for
People who care about real growth.
If AI search shows up in your revenue conversations, this room is for you. The bar is growth that moves a P&L, not theory about grounding pages or how to format your H2s.
- ·Founders & CEOs who see AI search as a real growth lever and need a clear-eyed view of what to actually invest in
- ·Heads of SEO, Growth & Content at B2B and B2C companies feeling the AI shift in their numbers
- ·Marketing leaders who need to brief their team on what's real vs. LinkedIn theatre
- ·In-house specialists & senior consultants running real experiments and comparing notes
Not for: agencies looking to prospect, GEO course sellers.
What you'll leave with
Real experiments. Real numbers.
Every talk is built around actual cases. What was tested, what the numbers did, what the team would do differently. You leave with screenshots of dashboards, not slides of frameworks.
- ·Live case studies from in-house teams: the test, the setup, the result, the follow-up
- ·Playbooks for getting cited inside AI answers, ranked by what's actually moved the needle vs. what just looks good in a deck
- ·A measurement setup that survives contact with leadership. What to track, what to ignore, and how to tie it back to revenue
- ·A short list of people doing real work in this space. The kind of network that pays off all year
- ·Workshop output: not slides, but something you actually built in the room
Lineup
Taking shape.
Fourteen names dropping over twelve weeks: keynote speakers, workshop hosts, and panel participants. Operators and researchers from companies with serious growth ambitions, plus an international headline speaker you'll know from LinkedIn. Early applicants hear first.
Jennifer Lapp
HubSpot
Amir Bohnenkamp
Heyflow
Niklas Buschner
Radyant
Malte Landwehr
Peec AI
Björn Darko
SEOPRESSO
Marvin Müller
OMR Reviews
Want the speaker reveals first? Drop your email and we'll send each one as it goes live.
Your hosts
Running the day.
Natalie Frieb
Moderator
Moderator, Agency founder, Host at the DMEXCO Creator Stage and beyond. She'll steer panels, push for specifics, and make sure no answer escapes without a number attached.
Known from
Niklas Buschner
Co-Host · Founder, Radyant
Founder of Radyant and host of the Masters of Search podcast. Spends his days running organic-growth experiments for AI-native and traditional brands, and his evenings comparing notes with the rest of the room.
Known from
Agenda
One day. Zero filler.
Six keynotes, four workshops, a live podcast, a panel, and drinks to close the day. Speakers reveal gradually. The structure stays.
09:00
45 min
ArrivalArrival & registration
Check-in, coffee, first conversations
09:45
10 min
OpeningOpening
Host & moderator welcome
- Natalie FriebModerator
- Niklas BuschnerCo-Host · Founder, Radyant
09:55
20 min
KeynoteWhen AEO meets pipeline: HubSpot's operating model for AI Search
Jennifer LappHead of Growth Marketing · HubSpot
10:20
20 min
KeynoteHow we made AI Search Heyflow’s fastest-growing channel
Amir BohnenkampCo-Founder & CEO · Heyflow- Niklas BuschnerFounder · Radyant
10:45
20 min
KeynoteAEO 2026 — The Good, The Bad, The Ugly
Malte LandwehrCPO & CMO · Peec AI
11:05
45 min
BreakCoffee break
Networking & snacks
11:10
40 min
WorkshopBreakout room workshops
Two tracks running side by side. Limited seats, application required.
Margus VeeberHead of Web · PipedriveClaude Code Workshop
David KonitznyGEO Researcher · Peec AIQuery Fan-Out Workshop
11:50
30 min
Live podcast· HighlightLive podcast recording
Onstage recording of a guest podcast about the future of search, SEO, AI, and growth.
Björn DarkoGlobal Product SEO Leader & Podcast Host · SEOPRESSO
12:25
75 min
LunchLong lunch break
Tapas, finger food & networking. Food keeps coming throughout the day
13:40
30 min
Keynote· HighlightHeadline speaker
Reveal coming soon
- ?To be revealedReveal · Aug 11
14:15
20 min
KeynoteHow OMR Reviews shifted from Traffic to Citations as North Star Metric – and what Tech Companies can learn from it
Marvin MüllerVP Marketing · OMR Reviews
14:40
50 min
BreakAfternoon break
Coffee, snacks, networking
14:45
40 min
WorkshopBreakout room workshops
Two more tracks. Limited seats, application required.
- ?To be revealedReveal · Aug 18
- ?To be revealedReveal · Aug 25
15:30
20 min
KeynoteHow to make your website ready for agent browsing
Anita KirkovskaFounding Growth Lead · Vellum
15:55
45 min
PanelAI content: Can it work or is it just a sea of sameness?
- Natalie FriebModerator
- PanelistsPeec AI · HubSpot · Revolut · Radyant
16:45
10 min
ClosingClosing
Wrap-up, thanks, what’s next
16:55
5 min
SocialGroup photo
For the content gods
17:00
60 min
SocialDrinks & networking
Finger food, open ending
18:00
ClosingDoors open to the city
We spill into Berlin from here
Workshops
Small rooms. Real work.
Four different workshops, two parallel breakout rooms per session, capped at 30 people each. Hands-on: things get built live, and questions get answered on the spot. You'll see tactics that don't work from a big stage, but land perfectly once the room is small enough to actually use them.
Margus Veeber
Head of Web · Pipedrive
Build, Rank, Convert: A Claude Code Workshop for Web Operators
- Build
How he uses Claude Code to actually ship and iterate on websites.
- Rank
The SEO and AEO tactics that carry straight into AI search visibility.
- Convert
The A/B testing and conversion engine he built inside Claude Code.
David Konitzny
GEO Researcher · Peec AI
See Your Query Fan-Outs Live: Spot the Trends, Optimize on the Spot
- See
How he traces a live query fan-out from Reddit threads to official sources.
- Spot
The shift behind Google's Query Fan-Out Update, and why it's worth tracking.
- Optimize
Turning what you spotted into content changes before you leave the room.
Workshop
Reveal · Aug 18
Workshop
Reveal · Aug 25
Tickets
175 seats. That's it.
Hand-picked attendee list. Once we hit 175, we close the door.
Early Bird
€399
+ VAT where applicable
- ·Full-day conference access
- ·Tapas, finger food & coffee throughout the day
- ·Drinks & networking after the program
- ·Chance to win 1 of 3 VIP upgrades
Regular
€499
+ VAT where applicable
- ·Full-day conference access
- ·Tapas, finger food & coffee throughout the day
- ·Drinks & networking after the program
- ·Chance to win 1 of 3 VIP upgrades
VIP
4 of 5 left€999
+ VAT where applicable
- ·Everything in Regular
- ·Seat at the exclusive speaker's dinner on October 21, 6:30 pm at LOVIS Restaurant in Berlin, Charlottenburg
- ·Premium gift
- ·Front-row seating
Save your seat
Tell us who you are.
Apply
Two minutes. Tell us your role and company so we can curate the room.
We review
Hand-picked for the best networking. You hear back in 48 hours.
Pay
If approved, we send a Stripe Checkout link. Pay by card or SEPA, and your invoice (with VAT) lands in your inbox right after.
Venue
von Greifswald.
An iconic Berlin venue. Equal parts industrial and refined. The kind of room that makes a conference feel like a moment.
Greifswalder Str. 218, 10405 Berlin
Visit von-greifswald.de ↗
FAQ
The honest answers.
What language is the conference in?
Will sessions be recorded?
What's the refund policy?
How does payment work?
Once you're approved, we email you a secure Stripe Checkout link. It's valid for 24 hours.
Pay it by card or SEPA direct debit, enter your billing details (including VAT ID if applicable), and your seat confirms instantly. The same checkout collects the billing address we need to issue a proper invoice — that lands in your inbox immediately after payment.
Will I get an invoice for accounting?
What does food look like during the day?
What should I know about the Speaker's Dinner?
On Oct 21, the evening before the conference, we're sitting down at LOVIS for a four-course dinner plus drinks. All speakers, workshop hosts, and VIP ticket holders are there, so it's a chance for more personal conversations about AI and beyond in a more private setting, and to get to know people a bit better before the main day.
LOVIS Restaurant, built inside a former women's prison in Berlin-Charlottenburg, is now one of the city's most talked-about dining rooms. It's run by chef Sophia Rudolph with a seasonal, vegetable-forward menu. The restaurant holds a spot in the 2026 Michelin Guide and sits at 4.5 stars across hundreds of diner reviews.
Address: Kantstraße 79, 10627 Berlin. Dinner starts at 6:30 pm.