The most actionable
AI Search conference
you'll attend.
Tuesday, 12 October 2027, at von Greifswald in Berlin. One day all about AI Search (or GEO, if that's your word for it), in English. The first speakers are confirmed and more follow soon.
Confirmed speakers for 2027: Aleyda Solis (SEOFOMO/Orainti), Malte Landwehr (Peec AI), Margus Veeber (Pipedrive), Julian Redlich (Permira, ex Booking.com), Jennifer Lapp (Brevo, ex HubSpot), Niklas Buschner (Radyant) and more to come
People from these companies joined us in 2026:
Early Bird
Until 30 June 2027
€399
Regular
After Early Bird
€499
VIP
5 of 5 left · Speaker dinner + 1:1 hour with Niklas
€999
- Keynotes and a panel on the main stage
- Workshops and breakout sessions
- 200 people max to keep it personal
- Food and drinks all day + 2 baristas
“One of the most personal and actionable conferences I’ve attended.”Luis Rodriguez, Director of Organic at LearnWorlds, ex Miro & UberGet your ticket →Pay by card or invoice. No worries, we know procurement. Every ticket is 100% transferable.
How 2026 went
The first edition, on 22 October 2026 in Berlin. The film and photos are from the day. The words and snapshots are what people posted on LinkedIn on the day and the morning after.
Photos: Tobias Reetz ↗
“Refreshing is the word that comes to mind when I think about Masters of Search 2026. This was … one of the most personal and actionable conferences I’ve attended.”
Luis RodriguezDirector of Organic, ex Miro & Uber
“What surprised me most: The event was packed with actionable insights - zero BS, endless real-life stories.”
Christopher GrobeMarketing
“Wow. What a day! … the highlight was connecting with so many people who share the same curiosity and determination to understand this rapidly evolving space as deeply as possible.”
Will BradleyFounderPrecision Growth
“great crowd, super practical talks. you could really feel it that real practitioners were sharing their own learnings and experience.”
Margus VeeberHead of Web
“Masters of Search today was such a pleasant surprise.☀️ … I’ve learned something new and confirmed some AI Search strategic pillars we follow”
Giuseppe ColucciChief Growth OfficerStorylake
“Yesterday's Masters of Search in Berlin was a value bomb by all means. … Everyone else followed up with even better insights.”
Anastas P. ShuliGrowth & Conversion OperatorSaaStanak
“Just being an attendee for once is quite nice too 😃 Yesterday at Masters of Search in Berlin I simply listened for once and took away new ideas.”
Christiane KunischFounder & Managing DirectorONE Beyond Search
“Perfectly organised, and still a personal, warm atmosphere, plus top speakers who presented with real professionalism, every single one of them.”
Christian RieberHead of Search & Analytics
“A full day of great talks, sharp people, and conversations that kept going long after the sessions ended.”
Paul LabetzkeAI Search freelancerFreelance
“Juiciest way to grow your visibility x1000 in LLMs? Just drink a bottle of LLMO Kola! … the most on brand (and probably unintended) PR play at Masters of Search in Berlin today 😉”
Aleyda SolísFounderSEOFOMO & Orainti
“Thanks to the Radyant team for organising such a great event. It was great to connect with the German community in Berlin 🇩🇪”
Fabrizio BallariniHead of Organic Growth
“Crazy to see all the online legends IRL … And to start, there’s a flat white straight away. 10/10”
Julian GumnySenior Content Strategist
“More know-how on visibility in search engines and AI systems in a single day? Hard to imagine 👍”
Matthias BrabetzRegulatory software
“What I learned at the Masters of Search conference while drinking fritz-llmo and Prompt Fuel: … Volume beats truth. 60 outdated affiliate pages beat one official and up-to-date pricing page.”
Malte LandwehrCPO & CMO, ex idealo & Searchmetrics
“Yesterday's Masters of Search was packed with AI search insights. So many new ideas to try, and a nice confirmation that we’re already focusing on what matters most.”
Anna Goodman-LischkePrincipal SEO Manager
“Huge shoutout to the Radyant team for putting together such an incredibly well-organized event, especially for a first edition! … Amazing people, great energy, and definitely a conference to remember.”
David KonitznyGEO Researcher
“Masters of Search in Berlin 😃 🫶 🙌 what a blast! … according to Niklas I was also the first to buy one for 2027 🙌 (about 8 minutes after the announcement)”
Oliver BockSEO & AI visibility for industrial B2Btheb2banswer.deOn stage in 2026
Every speaker of the first edition.
Jennifer Lapp
ex HubSpot
Amir Bohnenkamp
Niklas Buschner
Malte Landwehr
ex idealo & Searchmetrics
David Konitzny
ex Raisin
Dominik Schwarz
ex KAYAK
SEOFOMO & Orainti
Aleyda Solis
Marvin Müller
ex Google
Margus Veeber
Yannick Reihs
Luis Rodriguez
ex Miro & Uber
Fabrizio Ballarini
Moderator
Cosma von Haacke
Who attends Masters of Search
In-house teams from B2B software companies, big consumer brands and a few of the agencies that do this work for them.
Confirmed for 2027
Five speakers from the first edition are back, joined by Julian Redlich. More to come: sign up to see every new announcement.
SEOFOMO & Orainti
Aleyda Solis
SEO & AI Search consultant, founder of Orainti
- European Search Personality of the Year 2018
- Founder of SEOFOMO, the SEO and AI Search newsletter with 40k+ subscribers
- Creator of LearningAIsearch.com
Malte Landwehr
CPO & CMO
- Former VP SEO at idealo
- Former VP Product at Searchmetrics
Margus Veeber
Head of Web
- Leads the web team behind pipedrive.com
- Runs ~100 website A/B tests a year
- Host of the Web Unpacked podcast
Julian Redlich
Vice President
- Six years in SEO at Booking.com, ending as Head of SEO
- Ran SEO for 100M+ landing pages at Booking.com
- Supports Permira companies like mobile.de and kleinanzeigen.de
Jennifer Lapp
Head of Growth Marketing
- Former HubSpot
Niklas Buschner
Founder
- Host of the Masters of Search podcast
- Spoke on the DMEXCO Tech Stage and OMR Yellow Stage
More to come
More great speakers are announced soon.
Your hosts
Founder of Radyant, which runs AI Search and organic growth for B2B software and consumer brands. He curates the program so every talk shows real work and real numbers.
Chief Growth Officer at Radyant. She built the Masters of Search community, from the first dinner in Berlin to tables in Munich and Hamburg, and makes sure the right people meet.
How 2026 ran
The 2027 programme comes with the lineup. This is the day we ran on 22 October 2026: seven keynotes, four workshops, a panel, and drinks at the end.
09:00
Arrival & registration
Check-in, coffee, first conversations
09:45
Opening
Host & moderator welcome
Cosma von HaackeModerator- Niklas BuschnerCo-Host · Founder, Radyant
09:55
Confidently Inconsistent: A cross-functional playbook for AI visibility and brand accuracy
Jennifer LappHead of Growth Marketing · former HubSpot, now Brevo
10:20
How we made AI Search Heyflow’s fastest-growing channel
Amir BohnenkampCo-Founder & CEO · Heyflow- Niklas BuschnerFounder · Radyant
10:45
AEO 2026 — The Good, The Bad, The Ugly
Malte LandwehrCPO & CMO · former idealo & Searchmetrics, now Peec AI
11:05
Coffee break
Networking & snacks. Yes, we got baristas.
11:10
Breakout room workshops
Two tracks running side by side. Limited seats, pick yours when you get your ticket.
- Niklas BuschnerFounder & CEO · RadyantAEO Automation Workshop
David KonitznyGEO Researcher · Peec AIQuery Fan-Out Workshop
11:50
✻ seoing… What’s left for the meat proxies?
Dominik SchwarzChief Growth Officer · HomeToGo
12:25
Long lunch break
Tapas, finger food & networking. Food keeps coming throughout the day
13:40
What gets cited and clicked in AI Answers Today?
Aleyda SolisFounder, Speaker & Author · SEOFOMO & Orainti
14:15
How OMR Reviews shifted from traffic to citations as north star metric – and what tech companies can learn from it
Marvin MüllerVP Marketing · OMR Reviews
14:40
Afternoon break
Coffee, snacks, and the baristas are still going strong
14:45
Breakout room workshops
Two more tracks. Limited seats, pick yours when you get your ticket.
Margus VeeberHead of Web · PipedriveClaude Code Workshop
Yannick ReihsAI Search Lead · RadyantYouTube Visibility Workshop
15:30
3 Principles That Survived 47 SEO Apocalypses
Luis RodriguezDirector of Organic · former Miro & Uber, now LearnWorlds
15:55
AI content: Can it work or is it just a sea of sameness?
- Cosma von HaackeModerator
- PanelistsPeec AI · Brevo · Revolut · Radyant
16:45
Wrapping it up
Thanks, hugs, then one photo for the content gods.
17:00
Drinks & networking
Finger food, open ending
18:00
Doors open to the city
We spill into Berlin from here
Tickets
One day, one track, and a room small enough to meet people. For people who work on AI Search. Early Bird is €399 until 30 June 2027, then €499.
Early Bird
Until 30 June 2027€399+ VAT
- The whole programKeynotes and a panel on the main stage. Aleyda Solis, Malte Landwehr, Margus Veeber, Julian Redlich, Jennifer Lapp and Niklas Buschner are confirmed, more to come.
- Workshops and breakoutsSmaller sessions next to the main stage, like the four workshops in 2026. Topics come with the lineup.
- Food and drinks all dayTapas, coffee from real baristas, and drinks with everyone after the program.
- A room worth being inA small room of people who do this work too, so you get to talk to the ones you came for.
VIP
5 of 5 left€999+ VAT
- Join the speaker dinnerThe evening before, on 11 October 2027. Speakers and VIPs only. Restaurant announced with the lineup.
- An hour 1:1 with NiklasA one-hour consulting session with Niklas Buschner on your AI Search, remote or in person in Berlin. Booked whenever it suits you.
Plus everything in Regular
- The whole programKeynotes and a panel on the main stage. Aleyda Solis, Malte Landwehr, Margus Veeber, Julian Redlich, Jennifer Lapp and Niklas Buschner are confirmed, more to come.
- Workshops and breakoutsSmaller sessions next to the main stage, like the four workshops in 2026. Topics come with the lineup.
- Food and drinks all dayTapas, coffee from real baristas, and drinks with everyone after the program.
- A room worth being inA small room of people who do this work too, so you get to talk to the ones you came for.
- Pay now or by invoice. Card, SEPA, Apple Pay, or an invoice sent straight to your accounting team.
- Every ticket is fully transferable. Can't make it? Send a colleague in your place.
- A real invoice. Business invoice with VAT, or bank transfer on request.
Want your company to pay? Send your manager a ready-made request.
Get your ticket
Takes about two minutes.
Step 1 of 2 · Tickets
Masters of Search 2027
The venue: von Greifswald
A main hall for the talks, and a bar and lounge for the breaks in between. Same place as the first edition.
Lilli-Henoch-Straße 10, 10405 Berlin
Photos from 2026: Tobias Reetz ↗
Questions
What language is the conference in?
Will sessions be recorded?
What's the refund policy?
How does payment work?
Two ways, and you pick in the order form.
Pay nowby card, SEPA direct debit, Apple Pay or Google Pay. You go straight to Stripe's secure checkout, your seat is confirmed instantly, and your invoice (with VAT) lands in your inbox right after.
Invoice, pay by bank transfer. Add your billing details (VAT ID and PO number if you need them), and the invoice is emailed right away, to you or straight to your accounting team. Your seat is held and confirmed as soon as the transfer lands.
Will I get an invoice for accounting?
What does food look like during the day?
What should I know about the Speaker's Dinner?
Can I just buy a ticket?
What's the dress code?
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