The most practical
AI search podcast
you'll hear.

Conversations with the operators, researchers, and a few healthy contrarians who are actually moving the needle inside AI search. No theatre, no theory.

Niklas Buschner

Your host

Niklas Buschner

Founder, Radyant

Latest episode

May 8, 2026

Masters of Search episode 39: How Webflow gets 10% of signups from AI Search | Vivian Hoang, AEO & SEO Lead @ Webflow cover art

EP 39

How Webflow gets 10% of signups from AI Search | Vivian Hoang, AEO & SEO Lead @ Webflow

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Masters of Search episode 38: How HubSpot literally buried traffic | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH cover art

EP 38Apr 29, 2026

How HubSpot literally buried traffic | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH

Masters of Search episode 37: You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive cover art

EP 37Apr 22, 2026

You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive

Masters of Search episode 36: How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr cover art

EP 36Apr 15, 2026

How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr

Masters of Search episode 35: Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater cover art

EP 35Apr 9, 2026

Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater

Masters of Search episode 34: Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI cover art

EP 34Mar 24, 2026

Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI

Masters of Search episode 33: AEO is eating SEO | Steve Toth, CEO @ Notebook Agency cover art

EP 33Mar 19, 2026

AEO is eating SEO | Steve Toth, CEO @ Notebook Agency

Masters of Search episode 32: Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr cover art

EP 32Mar 2, 2026

Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr

Masters of Search episode 31: SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo cover art

EP 31Feb 26, 2026

SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

Masters of Search episode 30: How to get started with OpenClaw | Alfred Simon, AI Architect @ Adwise cover art

EP 30Feb 18, 2026

How to get started with OpenClaw | Alfred Simon, AI Architect @ Adwise

Masters of Search episode 29: Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant cover art

EP 29Feb 11, 2026

Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant

Masters of Search episode 28: The Modern Content Marketer | Maddy (Osman) French cover art

EP 28Feb 4, 2026

The Modern Content Marketer | Maddy (Osman) French

Masters of Search episode 27: ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr cover art

EP 27Feb 1, 2026

ChatGPT Ads, Meta x Manus, CharacterAI, State of Search | #MonthlyLandwehr

Masters of Search episode 26: M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com cover art

EP 26Jan 28, 2026

M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com

Masters of Search episode 25: Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group cover art

EP 25Jan 21, 2026

Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Aviv Group

Masters of Search episode 24: The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite cover art

EP 24Jan 14, 2026

The ultimate guide to AEO (Director's Cut) | Ethan Smith, CEO @ Graphite

Masters of Search episode 23: If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify cover art

EP 23Jan 7, 2026

If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify

Masters of Search episode 22: Think like a Content Engineer | Lucy Hoyle, Senior Content Engineer @ Carta cover art

EP 22Dec 17, 2025

Think like a Content Engineer | Lucy Hoyle, Senior Content Engineer @ Carta

Masters of Search episode 21: This FinTech did 560m profit | Fabrizio Ballarini, Head of Organic Growth @ Wise cover art

EP 21Dec 10, 2025

This FinTech did 560m profit | Fabrizio Ballarini, Head of Organic Growth @ Wise

Masters of Search episode 20: $8M ARR bootstrapped | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase cover art

EP 20Dec 3, 2025

$8M ARR bootstrapped | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase

Masters of Search episode 19: Enterprise SEO | Roberto Grasiano, ex Head of Organic Growth & SEO @ Shutterstock | Masters of Search #19 cover art

EP 19Nov 26, 2025

Enterprise SEO | Roberto Grasiano, ex Head of Organic Growth & SEO @ Shutterstock | Masters of Search #19

Masters of Search episode 18: SEO FOR PLG MASTERCLASS | Luis Rodriguez, ex Head of Organic Growth @ Miro | #18 cover art

EP 18Nov 20, 2025

SEO FOR PLG MASTERCLASS | Luis Rodriguez, ex Head of Organic Growth @ Miro | #18

Masters of Search episode 17: WIN IN SEO AS AN EARLY-STAGE STARTUP | Irina Maltseva, Growth Advisor @ Aura, Sphere, Artisan & more | #17 cover art

EP 17Nov 19, 2025

WIN IN SEO AS AN EARLY-STAGE STARTUP | Irina Maltseva, Growth Advisor @ Aura, Sphere, Artisan & more | #17

Masters of Search episode 16: STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush | #16 cover art

EP 16Nov 19, 2025

STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush | #16

Masters of Search episode 15: WHY AEO MIGHT JUST BE SEO | Andy Muns, Director of AEO @ Telnyx | #15 cover art

EP 15Nov 19, 2025

WHY AEO MIGHT JUST BE SEO | Andy Muns, Director of AEO @ Telnyx | #15

Masters of Search episode 14: HOW SURFER BOOTSTRAPPED TO €15M ARR | Tomasz Niezgoda, Co-Founder & CMO @ Surfer | #14 cover art

EP 14Nov 19, 2025

HOW SURFER BOOTSTRAPPED TO €15M ARR | Tomasz Niezgoda, Co-Founder & CMO @ Surfer | #14

Masters of Search episode 13: B2B SAAS MARKETING MASTERCLASS | Bert Winterfeld, Head of Performance Marketing @ HERO Software | #13 cover art

EP 13Nov 19, 2025

B2B SAAS MARKETING MASTERCLASS | Bert Winterfeld, Head of Performance Marketing @ HERO Software | #13

Masters of Search episode 12: HOW TO WIN AI SEARCH | Eoin Clancy, Head of Growth @ AirOps | #12 cover art

EP 12Nov 19, 2025

HOW TO WIN AI SEARCH | Eoin Clancy, Head of Growth @ AirOps | #12

Masters of Search episode 11: DRIVE PIPELINE FROM SEO | Carla Chicharro, Director of Revenue Marketing @ Mitiga Solutions | #11 cover art

EP 11Nov 19, 2025

DRIVE PIPELINE FROM SEO | Carla Chicharro, Director of Revenue Marketing @ Mitiga Solutions | #11

Masters of Search episode 10: HOW TO WIN AGAINST 100X BUDGETS IN B2B SEO | Ayla Grzegowski, Team Lead Content & SEO @ awork | #10 cover art

EP 10Nov 19, 2025

HOW TO WIN AGAINST 100X BUDGETS IN B2B SEO | Ayla Grzegowski, Team Lead Content & SEO @ awork | #10

Masters of Search episode 9: $200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9 cover art

EP 09Nov 19, 2025

$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9

Masters of Search episode 8: €90M HOME24 SEO PLAYBOOK | Federico Cutillo, Head of SEO @ home24 | #8 cover art

EP 08Nov 19, 2025

€90M HOME24 SEO PLAYBOOK | Federico Cutillo, Head of SEO @ home24 | #8

Masters of Search episode 7: WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7 cover art

EP 07Nov 19, 2025

WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7

Masters of Search episode 6: ADS TO AI — 10X YOUR VALUE AS A MARKETER | Mike Rhodes | #6 cover art

EP 06Nov 19, 2025

ADS TO AI — 10X YOUR VALUE AS A MARKETER | Mike Rhodes | #6

Masters of Search episode 5: €100M GOOGLE ADS LEARNINGS | Bob Meijer, Co-Founder @ PPC Mastery | #5 cover art

EP 05Nov 19, 2025

€100M GOOGLE ADS LEARNINGS | Bob Meijer, Co-Founder @ PPC Mastery | #5

Masters of Search episode 4: €400M B2B SAAS SEO PLAYBOOK | Felix Zipf, Senior Director Marketing @ sevdesk | #4 cover art

EP 04Nov 19, 2025

€400M B2B SAAS SEO PLAYBOOK | Felix Zipf, Senior Director Marketing @ sevdesk | #4

Masters of Search episode 3: Will SEO Agencies SURVIVE? | Matthäus Michalik, Co-Founder @ Claneo | #3 cover art

EP 03Nov 19, 2025

Will SEO Agencies SURVIVE? | Matthäus Michalik, Co-Founder @ Claneo | #3

Masters of Search episode 2: ChatGPT DECODED! How AI Search works | David Konitzny, PO Organic Search @ KKP | #2 cover art

EP 02Nov 19, 2025

ChatGPT DECODED! How AI Search works | David Konitzny, PO Organic Search @ KKP | #2

Masters of Search episode 1: SEO is DEAD | Malte Landwehr, CMO & CPO @ Peec AI | #1 cover art

EP 01Nov 19, 2025

SEO is DEAD | Malte Landwehr, CMO & CPO @ Peec AI | #1