Masters of SearchPresented byRadyant
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Masters of Search episode 26: M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com cover art
EP 26·Jan 28, 2026

M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com

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M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility.

My guest today is Daphne Monro, who is Head of Website & Content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting network powering over 3 million sites.

She lived through multiple high-stakes domain migrations and rebrands, and knows the ins and outs of how to make this a success.

▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Daphne on LinkedIn: https://www.linkedin.com/in/daphne-jasmine-monro-b26b87122/ hosting.com on LinkedIn: https://www.linkedin.com/company/wearehostingcom/

Transcript

Full conversation

via podigee
  • 00:00:00MNA in.
  • 00:00:01SEO is a topic that you won't find a lot of content about online, but it's a high stakes topic that can make or break your organic visibility.
  • 00:00:12My guest today is Daphne Monroe, who's head of website and content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting network, powering over three million sites.
  • 00:00:27She lived through multiple high stakes domain migrations and rebrands and knows the ins and outs of how to make this a success.
  • 00:00:35So, Daphne, welcome to the podcast.
  • 00:00:38Thank you so much for having me today.
  • 00:00:40I'm really excited to discuss this topic and share all my insights.
  • 00:00:45So
  • 00:00:46let's go.
  • 00:00:47Yeah, I tried to make sure to extract as much knowledge as possible out of you.
  • 00:00:54But let's start personal.
  • 00:00:56How did you come into SEO?
  • 00:00:58So my SEO journey became a very natural progression, I think.
  • 00:01:05So I started... my career agency side working on personalized emails back in Las Vegas where I grew up.
  • 00:01:14And then once I moved over to the UK, I started building websites to start something on my own and grow into the business.
  • 00:01:24And obviously, once you start working on the web, you realize that SEO is kind of a foundational thing that every website needs if you want to be found.
  • 00:01:34So I got... really into the performance of these sites that I was working on, the user experience, and then diving into keyword research and all the other stuff that comes with it on site, off site.
  • 00:01:47And yeah, I realized I didn't want to do anything else.
  • 00:01:51I really wanted to niche down into SEO.
  • 00:01:53And so I've just stuck with it and grown into it for almost the last decade now.
  • 00:01:58And I love it.
  • 00:01:59I wouldn't want to do anything else.
  • 00:02:01Nice.
  • 00:02:02And how did you end up at hosting.com, your current employer?
  • 00:02:08So I came to hosting.com about two years ago when we were a world host group.
  • 00:02:14So this is pre-acquisition of A-II and pre-domain name purchase.
  • 00:02:21So I got to be here kind of when we were building the foundations and as the business grew through M&A, so did my role naturally.
  • 00:02:30We realized there was a lot of websites through all of these new businesses that needed love and attention.
  • 00:02:37So I moved into the head of website performance role and then got really into the content side too.
  • 00:02:44So now I'm head of website and content, which means I get to help build our brand tones, work with our local leaders, and really develop all of our different content strategies cross-channel internally and externally for all of our different brands in locales.
  • 00:03:01So it's my dream job and it's super, super cool.
  • 00:03:07But you're obviously being paid to say that.
  • 00:03:09They don't
  • 00:03:10pay me to say that.
  • 00:03:12No, no, no.
  • 00:03:13They obviously just pay you a decent salary that you deserve in like your role.
  • 00:03:19But I obviously introduced M&A and SEO and you already mentioned like the history of... take over domain name purchase etc.
  • 00:03:30So obviously the journey is very strongly connected to that.
  • 00:03:35I can imagine a lot of folks either reviewing or listening to this that they're not really familiar with what's involved in like M&A and SEO.
  • 00:03:44So I would suggest let's start maybe with a super high level understanding of M&A and SEO.
  • 00:03:53My very stupid question is, is this just about buying a company and thinking about what to do with their web presence or what's involved?
  • 00:04:02So M&A, which stands for mergers and acquisitions, only works when it's strategic.
  • 00:04:10You can't just go throwing money at issues hoping to solve problems.
  • 00:04:14And I think everybody in SEO knows that foundationally.
  • 00:04:18However, when you find a partner, for example, one of our most recent mergers with Rocket.net, you can build better businesses together and strengthen everybody at the same time.
  • 00:04:33So using that as an example, we were lacking in a high quality managed WordPress product.
  • 00:04:41And Rocket.net has the best product on the market.
  • 00:04:45So through being present at events like CloudFest and just natural conversations, it seemed like a no-brainer that we would make this connection and build our brands together.
  • 00:04:57So having Ben Gabler move in as Chief Product Officer, he's the CEO of Rocket.net, has been a super powerful strategic move, not just for us, but also for our customers, because we're solving an issue that we know customers were complaining about.
  • 00:05:13But taking it back to the SEO side, when you look at mergers and acquisitions, sometimes people think of it as a dirty word, right?
  • 00:05:21You know, big businesses buying businesses.
  • 00:05:24But it's so much more than that.
  • 00:05:27And we actually strengthen each other by working together.
  • 00:05:31And, you know, some of our smaller acquisitions early days have been some of the most foundational team members that we have here today and have been able to grow with us.
  • 00:05:42So, yeah, that's kind of my synopsis on that.
  • 00:05:46Got it.
  • 00:05:47So if I understand this correctly, if we quickly separate the M&A and then the SEO part, it's basically UCA company.
  • 00:05:58that would be, for example, a great addition to the group and has a strong offering where you might not necessarily have a blind spot, but where you just feel like, hey, they are the leader there and we want to have them on the team, so to say.
  • 00:06:12And then the SEO part is about how do we make sure that we get the best synergies?
  • 00:06:21Or is it also buying a company that, for example, has a strong SEO presence, so you're basically buying them due to their SEO, if
  • 00:06:33that makes sense?
  • 00:06:34I mean, it's definitely part of the driving, is understanding the SEO.
  • 00:06:39strength of their sites.
  • 00:06:42and also that goes into strategically deciding whether we're going to migrate these sites into our bigger brands like hosting.com or let them be stand-alones like we have for Web Central for example because it's a leader in the Australian market that we just couldn't be at hosting.com because we don't have that authority that Web Central has built over these years and years of being present member of the community.
  • 00:07:06But when we have the discussions about which companies we're going to purchase, of course SEO is one of the first things that we look at.
  • 00:07:15What is their keyword portfolio?
  • 00:07:17What is their authority, their domain ranking?
  • 00:07:21Do we trust their domain?
  • 00:07:23Do we want these domains pointing to other businesses that we own?
  • 00:07:27Are they spammy?
  • 00:07:28So we do a deep investigative dive, but also then it comes to things like the team members and the products that they offer and the educational side, what we can leverage and build together.
  • 00:07:39And I like that you use synergies.
  • 00:07:41I think that's a good way to summarize
  • 00:07:43this.
  • 00:07:44I think probably some people will obviously say we're just sugarcoating M&A, but I think as you said, some some some topics get a bad rap.
  • 00:07:55So for example, AI search also or GEO also gets a bad rap for like being like just SEO in like a new more fancy clothes.
  • 00:08:05But I think we should yeah, we should talk about just the things basically behind the scenes and like take it with a pinch of salt and not be like too biased already from the get-go.
  • 00:08:21So let's maybe look at this one example.
  • 00:08:25You just shared where you said we couldn't just immediately integrate them into hosting.com because this is obviously something that I could imagine a lot of people asking themselves.
  • 00:08:39I buy a company and I integrate maybe the offering into my product suite.
  • 00:08:45They have built up an SEO presence under their domain.
  • 00:08:49Maybe their presence was even like a positive factor in the due diligence for us.
  • 00:08:55What do I do with the domain?
  • 00:08:57Do I let them live on their own or do I integrate them immediately and like redirect etc.
  • 00:09:02So what's your take on the nuances here?
  • 00:09:06like any SEO would say, it depends.
  • 00:09:10A unique situation has its own unique resolution.
  • 00:09:16Really just diving into more than just SEO, less than their keyword portfolio and more about how customers want to engage and where people are expecting to go when they interact with the brand.
  • 00:09:33So, WebCentral has An example is a long-standing community present in the Australian market.
  • 00:09:42So we had looked at customer feedback and customer experiences and realized that people want to pick up the phone and have an Australian on the other end of the line.
  • 00:09:53And we don't want to ruin those experiences by just buying a company and taking it over and changing everything.
  • 00:10:00deeply care about these businesses and the customers to give them the right experience that matches with their expectations.
  • 00:10:08So for some people, it does mean that hosting.com is the solution because there's a lot of earlier acquisitions that we had that are smaller brands that didn't have the infrastructure, the products or the care that hosting.com can offer.
  • 00:10:22So those, those ones were easy, but some of these are much more nuanced and deserve their own marketing and their own global leaders.
  • 00:10:32So actually internally in my team, we in the content department have Georgina who leads the global marketing strategy.
  • 00:10:41And then we have local leaders who lead their own locales.
  • 00:10:44So, you know, the Australian market is going to be having marketing done by Australian people in Bangladesh.
  • 00:10:51We have marketing done by people in Bangladesh, so on and so forth, so that the right people know who they're engaging with and we don't just think that everybody's the same and everybody wants the same experience.
  • 00:11:03We want to keep the authenticity that these brands have built and also empower these communities with our global infrastructure.
  • 00:11:12Makes no sense.
  • 00:11:13I also recently had a guest on the podcast who talked about this.
  • 00:11:19Like the balance between having global strategic elements and like centralization than also local leaders.
  • 00:11:27So he leads a thirty people enterprise SEO org and they operate like in Germany and Belgium and France.
  • 00:11:36So not, I would say, culturally.
  • 00:11:40So different countries, if you look at it from like a bird's eye perspective, because all the Europe, but like the south of France is like very different to the north of Germany.
  • 00:11:51So if I see you like operating globally and you mentioning something like Bangladesh, so how do you balance that?
  • 00:11:58What are the things that you keep like globally or like where someone owns the global perspective?
  • 00:12:06And what are the things that you keep locally?
  • 00:12:09because I feel like there's no obvious answer to that.
  • 00:12:14Yeah, there's not.
  • 00:12:17One thing that we do well, I think, is keeping a lot of the CEOs on board with us.
  • 00:12:23So Ben, who I used as an example, but Imran from EY Host is one of our recent acquisitions, and he's come in and he's actually the operations leader for all of Bangladesh.
  • 00:12:36right there in person, you can come the community, speak with him, and he is leading what strategic decisions we're progressing with.
  • 00:12:44So things like pricing or marketing or how-to content videos, we have boots on the ground.
  • 00:12:55So I think that that... having those really senior people who have built these businesses, be able to pass that knowledge on to us, and then we work together to enhance the global strategy, but also keep that local leadership present.
  • 00:13:14It is an ongoing challenge to give each brand and location the right experience, and sometimes we do mess up.
  • 00:13:25We're humans at the end of the day.
  • 00:13:27But we have back-to-back conversations with our community all the time to keep on getting better.
  • 00:13:35We will come to the hiccups a little bit later.
  • 00:13:39But let's take a step back again and look at whatever recent M&A project you've done.
  • 00:13:49So I'd like to understand a little bit the phases.
  • 00:13:53of the project because I can imagine that there are.
  • 00:13:56there are points like where you are particularly involved and then there are aspects of it where it's maybe like an M&A team or like other teams in the company like give us a little bit of maybe like the timeline the roadmap like how is this all unfolding and where are you stepping in and and how.
  • 00:14:19Yeah, so a lot of the times the conversations happen when I'm not in the room.
  • 00:14:24We have a very active C-suite who engages with the community and is always looking out for opportunities for M&A, but partnerships and just ways to build and work together.
  • 00:14:38So often... There will end up being an invite in an NDA that gets sent to me, and then I'm welcome into the conversation.
  • 00:14:47And this is typically because in the hosting space specifically, M&A is very competitive.
  • 00:14:55I'm sure there's lots of markets that are similar, but it's a tight nip.
  • 00:14:59group of people and a lot of these people have been working either in hosting or WordPress for the past twenty years.
  • 00:15:06So you start to know everybody and go to the same events and
  • 00:15:09etc.
  • 00:15:10So yes, I'll get an NDA and then I'll get an invite to a meeting and this will be when I start to do my research and I'll look into typically, you know, head to insert SEO tool here and dive into what their keyword portfolio looks like, what their performance is, what have they been doing over the last five years, and what opportunity do I see?
  • 00:15:34But also, this is the point in our business where I kind of have to sell us, too, because we want it to be a mutual arrangement and agreement.
  • 00:15:43We want both parties to be happy.
  • 00:15:44So I also have to go back and look at all the great stuff that we've been doing and put together reports on how we've been successful in the past and how we're going to bring that strategy to life with this next move.
  • 00:16:00So it's a lot of sitting down and talking and opportunities and nice meals sometimes if I'm lucky And then then we get the ball rolling and pretty much once the ink is dry on the paper we start with the migration process.
  • 00:16:18Okay, and migration process means not necessarily all domain Goes into goes with the redirect so to say like very simplifying here goes into a new domain.
  • 00:16:31But migration process also involves like what does it involve?
  • 00:16:35Yeah, so for us migration can be The customer migration to our like customer portal which we want all of our clients to be on Which I'm less involved in but then from a website perspective we like to have all of our websites on our stack.
  • 00:16:54so Pretty much every time there's an M&A, we are going to be migrating them to a new CMS.
  • 00:17:01I don't want to necessarily plug any one here, but I'm sure you could go to any of our sites and see that we're run on Statomic, which is great, super fast.
  • 00:17:12So we do that movement, which also will probably include a content consolidation task.
  • 00:17:20When you look at some of these businesses like A-II, for example, We're talking twenty-five years of blogs.
  • 00:17:26There's a lot of stuff that wasn't performing and, you know, bloating the site.
  • 00:17:30So we'll do content consolidation, CMS migration, and then put our redirects in place.
  • 00:17:36And sometimes, if necessary, we'll do a rebrand.
  • 00:17:40So you can look at Sue Impressa, WebCentral.
  • 00:17:45What else have we done?
  • 00:17:46Mockahost.easy.
  • 00:17:48And these ones have all had rebrands post acquisition, which has been run by George Walters, who's our creative director, who is phenomenal.
  • 00:17:56And we get to get some flavor in there and make these brands sing, which is a part of the process that I really love because we can be very technical and strategic.
  • 00:18:04But once you add that flavor on top, these websites come to life and you can see why it's important to have different.
  • 00:18:12brands to be in these different places in the market.
  • 00:18:16And given these different steps across the whole project timeline, what would you say are the make or break points?
  • 00:18:27Timelines.
  • 00:18:28Timelines I think is a good one.
  • 00:18:31So we acquired A-II hosting in January and I found out about it in December.
  • 00:18:38Um, and then we needed to completely rebrand in April, April, twenty eight.
  • 00:18:44That's the day that we went live at twenty five year old.
  • 00:18:47Business moving to a domain name that was just parked with no, no authority, no nothing.
  • 00:18:54Um, so I'd say one thing that I would.
  • 00:18:58suggest to other businesses is allow for a little bit more time.
  • 00:19:03Luckily, we have a phenomenal team and we were successful in hitting that deadline, but it was stressful.
  • 00:19:09There was a lot of sleepless nights, but it brought the team together.
  • 00:19:14I think timelines is a really, really big one for make or break.
  • 00:19:18And then also just silly checklists.
  • 00:19:24The URLs aren't changing domains and you're keeping your URL structure.
  • 00:19:29Make sure that you have trailing slashes.
  • 00:19:31If there's trailing slashes, check that the redirects that you had in place are still going to be in place.
  • 00:19:37All of the things that can easily be forgotten, like if you are doing a domain name migration, Tell Google search console that you're moving your container to another container and things like that.
  • 00:19:50So just taking time to do like a pre-flight checklist and actually finishing everything on that list.
  • 00:19:57I think I was really lucky to work with several agencies on this project as well.
  • 00:20:02So I think in the end we had like three agencies just to make sure all the SEO was as good as it could be.
  • 00:20:11And then, of course, my great internal team that we have on staff.
  • 00:20:14So lots of people, lots of checks, and then ideally, if possible, lots of time.
  • 00:20:21And if you reflect on that migration process, obviously, time is one component, but you were very constrained on time there.
  • 00:20:29Would you still say, like, operationally, everything went well, were there things where you felt like, if I would have to do it again, here are a couple of things that we learned that maybe we added to our playbook, so to say, that we can do better in the next migrations.
  • 00:20:52For sure.
  • 00:20:53So in the case of A-II, I think a lot of the conversations were... If we're going to do it perfect, we'll never launch.
  • 00:21:02So I kind of liked that approach, which I struggled with personally, but I learned from that.
  • 00:21:08But going back to the migrations that I did learn from, Sue Impressa was one that we launched with just our core product portfolio and kind of forgot about some products that had been ranking really well just because we were looking at a list and trying to achieve a list with the new perspective.
  • 00:21:31So one thing I learned from that, which was earlier on in my career here, was to definitely take the time to dive into what that brand already is before we make our moves.
  • 00:21:45If we're not offering a product in the new portfolio or for whatever reason, do we want to leave that landing page?
  • 00:21:50Because there's lots of links back to it anyways and put some information on there to direct users to the correct product that we currently offer.
  • 00:21:59And just leveraging that existing authority.
  • 00:22:02That was definitely one of the early learnings.
  • 00:22:06Thank goodness before we had the big ones.
  • 00:22:10And if you recap on migration projects, where you basically did not or discontinued the old domain and moved everything over to the new one.
  • 00:22:24So I'm not sure if this has happened now after you moved to hosting.com already.
  • 00:22:31But I'm wondering like is this basically a net new increase then in traffic and invisibility etc.
  • 00:22:40If I'm thinking like the domain I'm buying, they're getting, I know traffic is vanity, but for the sake of my example, they're getting like, fifty thousand clicks from Google a month.
  • 00:22:53So, and then you're moving it over.
  • 00:22:56Probably most people would love to see those fifty thousand clicks just coming on top on what I already have.
  • 00:23:04But is this the case?
  • 00:23:05Like, can you do a simple calculation like that?
  • 00:23:09Obviously, you need to keep in mind that Google's going to catch up with you or wherever you are.
  • 00:23:18It's going to catch up with you even if you're doing some quick wins.
  • 00:23:23So as long as you're purchasing a domain that's within your topic and you're not just migrating it over to a landing page that has no relationship with.
  • 00:23:39the information that you're sharing.
  • 00:23:41I think that there that is a quick win that could have long-term advantage.
  • 00:23:44I don't think you're going to keep your fifty thousand clicks.
  • 00:23:47if you're going to migrate all of that existing content that was on that domain name that you've purchased onto this this guy over here that you're building.
  • 00:23:57and then properly redirect, then I think there's a case that you can keep those fifty thousand clicks.
  • 00:24:02And I think that we can see in the market people are picking up on this and building businesses this way for sure.
  • 00:24:09It's often about keeping the authority though and making sure that you have the right content on the end that still matches customer intent, which is just foundational SEO strategy.
  • 00:24:22So we're kind of entering a world where I'm considering it a bit more of black hat SEO strategies coming back with the rise of AI and all these cheeky ways that you can get yourself in like AI overviews for example.
  • 00:24:39still never want to push those strategies, even though you can win right now.
  • 00:24:44And always think about the long-term benefits and think about the sentiment that you want to resonate with your community and your customers.
  • 00:24:52But hey, if you want to buy that domain for fifty K clicks, go and buy it and test it out.
  • 00:24:56Let me know how it goes.
  • 00:24:59Got it.
  • 00:24:59So please people comment if you have experience on that or if you're going to do an experiment.
  • 00:25:07tapping into the other scenario if you keep the domain as is and like let the brand live on its own so to say like obviously connected in the back end etc.
  • 00:25:18but is there anything you're doing in terms of strengthening each other like doing content collabs or like?
  • 00:25:29does it make sense to set links from hosting.com to like The other side something like that.
  • 00:25:35It's good.
  • 00:25:36It's a really good question And it's something that we talk about a lot actually.
  • 00:25:39so we haven't actually done it yet Because I keep feeling that I should test it.
  • 00:25:45I should just test it, but I feel I Don't know if I want to be sending links to all of these different brands and not letting them just perform in their own because the whole philosophy is that they should be standalone brands.
  • 00:26:00And if we need that network to strengthen them, maybe that's a sign that they don't need to exist on their own.
  • 00:26:06That's just something that pops in my head when I dive into that scenario.
  • 00:26:10So we haven't.
  • 00:26:11There's definitely different brand owners and people who have come to me and said, hey, can we please get a hosting.com link?
  • 00:26:17And I'm always like, I don't know.
  • 00:26:20Because I'm very precious and I want hosting.com to remain.
  • 00:26:24You know the the number one in the hosting space, which I'm sure it will.
  • 00:26:28So I don't know.
  • 00:26:29watch this space.
  • 00:26:30Maybe I'll let you know if I do and we can put an update on Because maybe it is time to just test it.
  • 00:26:37awesome Maybe another use case I was thinking of where.
  • 00:26:41just would like to know if you've already done something like that or like.
  • 00:26:45if not what's your take on that?
  • 00:26:47so i could see maybe hosting dot com and one of the brands you you purchase or purchased um like let's say for example for whatever query that feels relevant and important to you.
  • 00:27:03unfortunately hosting dot com is not yet like in the top spots but maybe like somewhere In the upper middle, let's say so.
  • 00:27:12we are talking now Classic Google rankings.
  • 00:27:15I know it's much more nuanced but for the sake of the example Let's say hosting.com is like spots three or four and then also In the top ten you have like the other domain like the other brand that is obviously part of the company group.
  • 00:27:30now They're like then with their own landing page or article whatever on position seven or eight.
  • 00:27:36Would you consider then for example?
  • 00:27:38cutting the page from the other domain that is not hosting.com and then redirecting from that to the hosting.com page to strengthen this one?
  • 00:27:52because in the end it's better to be number one than just be number three and number seven.
  • 00:27:59Again, typical SEO answer, it depends.
  • 00:28:03If it's one of our local brands, like our local leaders, then I would leave it and let it exist in its own right because Google will have different rankings for different locations.
  • 00:28:13And I still want that brand to be big and loud for people in India.
  • 00:28:18For example, with hosting Raja, like people in India will want... That hosting Roger brand in some instances because it's run by Manny who is physically in India and has his team in India Who are all fantastic by the way?
  • 00:28:33Or you know, I don't want to take that away from those people who are looking for that.
  • 00:28:38But if it's a really small brand like gosh, we have quite a few floating around And I don't want to necessarily name any of them as small ones, but there's some littler brands floating around in time and space that are not getting the love that they deserve from us.
  • 00:28:55And from a business perspective, I'm bringing in the revenue to warrant that time.
  • 00:29:00Therefore, absolutely, I'm like, cut, redirect, send that juice over to hosting.com because... Yeah, I mean we are one family, but there is a priority in a pecking order.
  • 00:29:17We definitely want that order to be hosting.com and local leaders being level and then you know everything else falls in line.
  • 00:29:25You mentioned the term local leaders already and you obviously have like a wide-ranging nets of domains and companies in the group.
  • 00:29:38And I saw that you recently launched in Bangladesh, which I found super interesting because honestly, I don't know enough about Bangladesh.
  • 00:29:48I should educate myself more about that.
  • 00:29:51So this is something that I always find super interesting if people are operating like in these regions.
  • 00:30:00And now I'm wondering because You were also physically there and you obviously played in the role in the whole lounge and everything.
  • 00:30:11How difficult is it for you to lead such a new market that maybe it's a wrong premise that I would consider also quite different culturally and language-wise.
  • 00:30:26No, you are absolutely correct.
  • 00:30:30That was what my speech was all about when we were in Bangladesh.
  • 00:30:36And I think I started it by saying, you don't want an American woman to stand here and tell you how to run your business in Bangladesh, right?
  • 00:30:44That's not what people are looking for.
  • 00:30:46But that's not what I'm here to do.
  • 00:30:49I'm not here to take a brand... like hosting.com, translate everything and just say, oh, we've launched in Bangladesh.
  • 00:30:58That's not launching.
  • 00:30:59That's not building community.
  • 00:31:01That's not building trust.
  • 00:31:04What we are there to do is leverage the incredible team that we have there and let them lead us.
  • 00:31:11So Imron, who I've spoken about today already, who is a founder and CEO of EY Host, is the business that we acquired and the reason that we went and did this big launch event in Bangladesh.
  • 00:31:25But also, we had some team members there already who have been with hosting.com longer than me.
  • 00:31:31For example, Pfizer.
  • 00:31:33And in my team, I have Assad and Zayed.
  • 00:31:35So these are content creators in the local community who tell me, hey, Daphne, we're not going to say it like this.
  • 00:31:44The community is not going to engage well.
  • 00:31:47We're going to actually physically phone call people instead of sending out emails because that's how our community prefers to be spoken to.
  • 00:31:55Or, you know, people are going to want to barter.
  • 00:31:59for hosting prices and we got to give them the opportunity to barter.
  • 00:32:03I said different things like this.
  • 00:32:05There's no way that I could come into this community and know that without having these important conversations and also by physically being there and standing in these rooms and having these Q&As.
  • 00:32:17I think we had about eight hundred attendees, which were existing customers.
  • 00:32:24tech minister, loads and loads of founders, women of WordPress.
  • 00:32:29Bangladesh was there.
  • 00:32:30And we put the mic out on the floor and we let people ask us the tough questions in real time.
  • 00:32:36And off the back of that, we change our content strategy or we go and look at our pricing because we actually want to be local.
  • 00:32:44We don't just want to bring big business to Bangladesh.
  • 00:32:49But you still have to lead the team in a way.
  • 00:32:53So do you mainly lead it?
  • 00:32:56So obviously it makes total sense to have people basically do upwards management and also make clear what's the mature goal and then help them have the autonomy to make these calls and guide you in that sense.
  • 00:33:16But do you mainly then For example, just look at like quantifiable data stuff.
  • 00:33:23So in terms of how we're doing ranking wise, how we're doing AI visibility wise, whatever is like concerned in that sense, because I mean, it would also be like not really helpful to go to pages and then have Google translate, translate from like Bangladeshi to English, because it's obviously lacking a lot of nuance.
  • 00:33:43So how are you handling this operationally?
  • 00:33:47My job is to be the voice between these local leaders and then of course the C-suite and the board which ultimately our decision-making has to be profitable decision-making and we do need to hit KPIs and we do have metrics that we need and that does tend to drive the priority order of which location we're looking in and what content we will be creating.
  • 00:34:14The good thing is is that we have a very similar product portfolio across all brands.
  • 00:34:20And we have a very large and talented team who get to have their voices heard.
  • 00:34:26But yeah, sometimes, unfortunately, we do have to shut down ideas and progress with the things that are going to drive results because at the end of the day, we are still a business.
  • 00:34:36And I think that's the part of M&A that gets heard the most is that It's just big business.
  • 00:34:46and I do get it because yeah, we are corporate.
  • 00:34:50of course we are but we do absolutely give autonomy in the platform for different people to to educate and share and the content creation in twenty twenty six driven by trust and authority.
  • 00:35:06I mean strategically from a business perspective makes sense to be led by people who know these people and places the best.
  • 00:35:17I think it's super interesting because I also know a couple of people that are working in leadership for sometimes German companies that have like expanded in Europe and other places and they have similar challenges.
  • 00:35:33So it's definitely something.
  • 00:35:36where I feel like it's just like it's part of the process.
  • 00:35:38So I would never judge M&A based on just being like we have to acquire a company.
  • 00:35:44I mean, in the end, it's to, to hopefully adults, people that agree that we will engage in a deal.
  • 00:35:52But how do you ensure because I mean autonomy and letting the local leaders do their thing?
  • 00:35:59Like, I mean this positively.
  • 00:36:03So it makes total sense, but how do you ensure that the knowledge travels, literally travels across the globe?
  • 00:36:10Things that are maybe working well in Bangladesh that could also be helpful and inspiring to a business in, I don't know, if you have another fancy country where you're operating.
  • 00:36:25Let's say just the US.
  • 00:36:30a market of course and obviously the stuff that works in the US is going to work ninety percent of the time everywhere else because we all want to access our products in a way that's just simple right like we don't need to make things super complicated all the time.
  • 00:36:48but there's also something simple like I had to learn how to say Bangladesh.
  • 00:36:54You pronounce it Bangladesh.
  • 00:36:56But everybody, you know, as an American, you're going to come in and be like Bangladesh.
  • 00:37:00It's just those nuances and being able to speak to people correctly.
  • 00:37:04That is where I really get that support.
  • 00:37:08But my content team are also hosting experts.
  • 00:37:11WordPress.
  • 00:37:12like pioneers.
  • 00:37:13So people who already know the space in the products and want to make that content easily digestible and that is simply put just ninety percent of the time what we're going to put out everywhere anyways.
  • 00:37:28But for that other ten percent of the time we have those voices internally and we are going to stop and listen to them.
  • 00:37:36Let's quickly talk about team because I think also people listening or watching that are in a leadership position themselves, they obviously have to decide on hiring and decide on the perfect candidate profiles.
  • 00:37:53And what is it that you're looking at, like in terms of what people have as attitude or skill set, whatever, that you need to work in such a truly global business?
  • 00:38:07because I could imagine that it's different to work in a company that is solely operating like domestic US versus US, Bangladesh, other countries obviously in connection to the local leaders but still like you have to work with this like global perspective all the time.
  • 00:38:31For sure.
  • 00:38:33hosting.com is not for everyone and I will just start by saying that we are at almost a thousand people big but we still operate as a startup and like our core is built on like hustle culture like I am still doing things I was doing as an SEO associate because when the job needs to get done you do the job and that's kind of.
  • 00:38:59I know some people in their career don't want to work like that.
  • 00:39:04And that's totally fine.
  • 00:39:05But we're looking for people who get up out of bed and go, wow, I am part of this phenomenal global brand.
  • 00:39:15I get to empower people all over the world.
  • 00:39:17And sometimes that means I have five AM meetings.
  • 00:39:20Sometimes that means I have eight PM meetings because I have to be here for my team who is everywhere.
  • 00:39:26But I love that.
  • 00:39:29I love that I get to speak to all these different people and share and grow in a way and actually physically be present in places that I may have never been able to go myself.
  • 00:39:41For example, going to India last year, I went with the CEO, just me and the CEO to India to go and meet our team.
  • 00:39:48And it changed my life.
  • 00:39:50It was just such a phenomenal experience.
  • 00:39:53But you will get there with hard work and sometimes giving up your Sundays and hustling and building quickly and breaking things and then finding out how to fix it in post.
  • 00:40:08It's not for perfectionists, but it's for people who are passionate.
  • 00:40:12And that's what I would say about hosting.com culture for sure.
  • 00:40:16Nice.
  • 00:40:17Agree.
  • 00:40:17A personal note on that one.
  • 00:40:19I once had the honor to um host of webinar with aerops the like aio platform from the u.s.
  • 00:40:29and uh it was scheduled for friday and i think like based on eastern time or like I don't know like one of the time zones in the US At like twelve a.m.
  • 00:40:41And we were writing back and forth and I didn't realize that it was starting only at six p.m.
  • 00:40:47On a Friday.
  • 00:40:47my time now you could say like no issue at all But I I bet you there are a lot of people that would say yeah hosting a webinar like with a Q&A at the end at six p.m.
  • 00:40:57On a Friday like I want to be off for the weekend By five p.m.
  • 00:41:03Yeah bad so and this is so.
  • 00:41:05I just want to give a plus one on that one.
  • 00:41:10If you want to make things happen, sometimes you just have to go the extra mile, especially if you're working with people in like different countries and like strongly different time zones.
  • 00:41:21And I will just add on to that that.
  • 00:41:24Everybody in our team does do it, and I want to give a shout out quickly to Corey Miller, who runs our agency success program, and so much more, our community leader.
  • 00:41:35His title is actually Chief Evangelist.
  • 00:41:37When he joined, he was part of the A-II acquisition.
  • 00:41:42He joined, and that man was on calls at like... four AM because he didn't want to miss a thing.
  • 00:41:49He was like so excited.
  • 00:41:50Nobody was telling him to be there.
  • 00:41:52He just was there, you know?
  • 00:41:54And that energy and being surrounded with people who are so excited to be here is awesome.
  • 00:42:01Because it is, I mean, with a name like hosting.com, I mean, why would you want to be anywhere else?
  • 00:42:07Yeah,
  • 00:42:08it's like, it feels like Google.
  • 00:42:09Like I'm not going to lie.
  • 00:42:10That's how I feel.
  • 00:42:13Nice, nice.
  • 00:42:16We have this in the transcript so AI search will be able to use this in the sentiment when people ask like AI mode.
  • 00:42:26So how is it working at hosting.com?
  • 00:42:28and then I hope that this video will be part of the citations and then it says hosting.com is like working at Google.
  • 00:42:36This would be nice.
  • 00:42:38Cool.
  • 00:42:39Another topic I would like to talk to you about is we, I would say, mainly talked about M&A SEO in the sense of acquiring a business where there's also like a huge importance in the product of the business.
  • 00:42:56So, like, as you said, WordPress hosting specialists, and they're the best at what they're doing, like rocket.com, we want to like... have them on the team, so to say, but then there were also two occasions in the SEO space even where obviously it's also maybe somehow about product, but I would say it's more about like media.
  • 00:43:21The first was twenty twenty two where Samrush acquired backlinko.com.
  • 00:43:28And the second one was I just quickly looked up again last year actually where hrefsacquireddetailed.com and the accompanying SEO extension.
  • 00:43:39So have you somehow followed or like heard anything about these acquisitions?
  • 00:43:47Yeah, I mean just bringing up Sandrush right now is making me think that I believe Adobe just recently acquired them.
  • 00:43:58So that, like acquisitions are happening all around us, right?
  • 00:44:02But going back to the content perspective and acquiring for education and just like great content that's been built over time in your niche, I think that that strategically makes so much sense.
  • 00:44:19And I don't think hosting.com is in the business of doing that ourselves just because we We are building our own content hub off of the back of the hosting experts that we have internally and kind of leveraging those authoritative speakers themselves to align with EEAT and all that jazz because we have full ownership of it.
  • 00:44:44But for other businesses, I can absolutely understand why you would do an acquisition like this.
  • 00:44:50I do think it's kind of funny just going back to the Adobe acquisition with Ahrefs having acquired as well, because I've loved their marketing campaigns about Adobe acquiring SEMrush.
  • 00:45:06I don't know if you've seen it, but take a look.
  • 00:45:09They're just little fun marketing material pieces.
  • 00:45:14Yeah, let's see how it goes with Adobe and SEMrush.
  • 00:45:17if Adobe will... Like let Samrush live on their own.
  • 00:45:21Do you have a take on that?
  • 00:45:23It's actually it's a super interesting topic.
  • 00:45:24I once I want I wanted to get someone that is ex Samrush on the podcast to discuss like what.
  • 00:45:32what do you think like?
  • 00:45:33how will this go?
  • 00:45:34they declined unfortunately, but You're free to speak about it.
  • 00:45:40I'm not affiliated.
  • 00:45:42But I am experienced, obviously, in mergers and acquisition.
  • 00:45:46And I will say that there's always change.
  • 00:45:49There's always lots of new people who are going to make new decisions.
  • 00:45:55And in all cases, and this is kind of why M&A gets a bed.
  • 00:46:00bad rep is because they're for better or for worse.
  • 00:46:04And sometimes looking in the hosting sphere, EIG is known as the enemy of the world because they went and bought lots of hosting companies and really diminished the support, raised the prices incredibly.
  • 00:46:18And sometimes hosting.com gets compared to EIG online.
  • 00:46:22We are not EIG.
  • 00:46:24And I can tell you, you can hop on a phone call right now with our CEO who wants to put time.
  • 00:46:30in with the customers and work on building products and brands that are right for our users.
  • 00:46:35Do I know if Adobe is gonna have that kind of passion for some rush?
  • 00:46:40I don't know.
  • 00:46:41I don't think it's a normal thing in the M&A space to have, but I can say fullheartedly that our team does.
  • 00:46:50And it's been very cool and it's shifted my perspective on everything.
  • 00:46:53So who knows, maybe they will and it'll be phenomenal.
  • 00:46:57watch this space, I guess.
  • 00:47:00But do you think, for example, maybe quickly drawing back on the SEMrush backlinko acquisition, do you think it's then a buy or build thing and you decide to just build it?
  • 00:47:09Like SEMrush decided to just buy the educational content platform, so to say.
  • 00:47:17I think they still operate it.
  • 00:47:18They also still operate it separately.
  • 00:47:22So it's still backlinko.com.
  • 00:47:24But the cookie banner is the same as on Sembrash.
  • 00:47:28And it's like, it has a lot of integrations, like where it says, like find the best keywords and try Sembrash for free, et cetera.
  • 00:47:39But
  • 00:47:39yeah, I guess the buy and build, buy or build perspective definitely makes sense because if you have the opportunity to acquire a large voice in your community, and strategically angle it in a positive light for yourself as a business.
  • 00:47:59I mean, that makes sense.
  • 00:48:00It's a quick win and probably a long lasting one.
  • 00:48:03I mean, I'm just going to do a quick peek at the domain ranking on faculty though and just see what we're working with.
  • 00:48:12But if it was driving great value as a resource, I mean, It makes sense to put yourself in there in a positive light of course.
  • 00:48:25Yeah, of course.
  • 00:48:26Yeah, they also.
  • 00:48:27I think it's interesting because if you just check like a content piece for example on backlinko Which is like link building for SEO and then you just scroll down so you don't Like there is a little pop-up at the top at least on the desktop like use some rush to check check my size SEO.
  • 00:48:45But then what I found even what I find even more interesting and like more subtle is that they then use screenshots from the Samrush product To make certain points like how you do a backlink analysis, etc.
  • 00:48:58And this feels feels smart to me.
  • 00:49:01Totally
  • 00:49:02drawing on that.
  • 00:49:03Are you familiar with the?
  • 00:49:05the kanji now called eru, the sequence, content and thingy.
  • 00:49:16Let me try to summarize it really, really shortly and then I'm interested to hear a perspective.
  • 00:49:20And maybe it's something that could be interesting to consider in future acquisitions.
  • 00:49:27So the previous CMO at kanji, now they're called eru.
  • 00:49:35mobile device management kind of software.
  • 00:49:39So like managing Apple devices, I think.
  • 00:49:42She did a post.
  • 00:49:43So her name is Sylvia.
  • 00:49:46Something like it's a little bit complicated name.
  • 00:49:49I can't remember.
  • 00:49:51She posted that they have launched a what she called content brand, which is called the sequence.com, I think.
  • 00:49:58And where they basically post content about this whole mobile device management topic.
  • 00:50:03And then they just like integrate Kanji now Eru into the whole like not only educating but then what is a good software to help you do that?
  • 00:50:17and what they noticed is that in terms of classic SEO metrics it like didn't really do anything.
  • 00:50:24so not a lot of traffic not a lot of rankings but they were cited a lot in AI search and it helped them basically have alongside their own content and maybe alongside Reddit, etc.
  • 00:50:38Just another domain that basically acted as a support in ensuring that your brand is part of the AI answer.
  • 00:50:49For sure.
  • 00:50:51Like I kind of nodded to earlier in our conversation.
  • 00:50:54I do feel like we're back in the black hat SEO sphere.
  • 00:50:57Do you feel like
  • 00:50:58it's black hat?
  • 00:50:59I kind of do a little bit.
  • 00:51:03It's that middle ground, right?
  • 00:51:04Where I think it's, you're kind of trying to cheat the system.
  • 00:51:09And I don't think that it's going to, I don't think it's going to have that long-term value, that trust and authenticity.
  • 00:51:15And no, I'm worried about being quoted on this.
  • 00:51:18Maybe Black Hat's a step too far.
  • 00:51:22But I
  • 00:51:24do, sorry, no.
  • 00:51:25Do you feel like then backlinko?
  • 00:51:27So for example, if I look at backlinko and I have like there, it's obviously like the site was already established.
  • 00:51:34So it's a little bit a different timeline here.
  • 00:51:37But when I look at the link building for SEO article, he is just randomly, if I search on the article, if I search for hrefs, if I search for surfer SEO, if I search for like sys tricks, It's not mentioned at all.
  • 00:51:54If I search for Samrash, it's mentioned nine times and also like just in the content, just casually like built on it by pulling competitor backlink reports using Samrash's backlink analytics tool.
  • 00:52:06Like it's just, it's just part of the answer.
  • 00:52:08So would you also consider this grey hat?
  • 00:52:11I think it's strategic.
  • 00:52:13It's definitely
  • 00:52:14strategic.
  • 00:52:16Nice.
  • 00:52:17It's not grey hat.
  • 00:52:18It's strategic.
  • 00:52:20It's a hundred percent strategy in action.
  • 00:52:24I do think that just with the evolution of Google and crawling and people wanting the most trustworthy sources We will start to get a better look into who owns what when we're asking these questions in the future.
  • 00:52:39I think when we look at any brand or business and you start to look at how many people actually own these businesses in any sense of products in the world.
  • 00:52:49People are always shocked.
  • 00:52:50There's a few big guys.
  • 00:52:52So I think having that transparency and trust is where people will shine in the future, as opposed to just shoving your name on every single thing.
  • 00:53:05Instead of getting rewarded for just being great.
  • 00:53:09Okay, so but then in your perspective, it's not just about doing this, like having this portal, but it's about the disclosure.
  • 00:53:18Like, am I making it transparent to the reader or the customer that this is, like, Backlinko is part of the SEMrush company?
  • 00:53:27I do think that that is, and hosting.com, that's our mission, is to be the world's most trusted hosting company.
  • 00:53:35You'll hear every single person say that, because trust online... It's hard to find.
  • 00:53:42And we want to be clear and transparent.
  • 00:53:44We do post on our status updates when we're wrong.
  • 00:53:49And we apologize to our customers.
  • 00:53:51And we take ownership.
  • 00:53:52And I think that is what people are looking for.
  • 00:53:55And I think, especially with the rise of AI and all of the changes online, that's what's really going to let companies shine in the future.
  • 00:54:05But if I would now start like an educational platform where I share a lot of knowledge about hosting and like WordPress and stuff, and you would maybe see, for example, this platform being showing up consistently as citations on prompts or like query searches that are meaningful to you.
  • 00:54:29And like I'm not.
  • 00:54:31not mentioning any provider, for example.
  • 00:54:33So it's just based on the actual stuff I'm doing, like tutorials, how-to's, etc.
  • 00:54:42Would this be something that you feel like you could consider in the future, like doing partnerships with them, maybe not even buying the whole thing, but affiliate partnerships, for example?
  • 00:54:53A hundred
  • 00:54:53percent.
  • 00:54:54And we do do that already, like with different plugins for WordPress or... conferences and events.
  • 00:55:03But we do want to clearly be like, we are sponsors.
  • 00:55:06Like we are hosting.com and we're choosing to put our money here because we want to invest in the community as opposed to creating a little bit sneaky, which I'm not shaming.
  • 00:55:15I think that it is strategic and obviously going to bring value.
  • 00:55:19And at the end of the day, we are all businesses and we got to make money to pay our bills and keep roofs over our heads.
  • 00:55:25So if it works.
  • 00:55:28Okay, so then then I will be clear on that.
  • 00:55:31if anyone from backlinko listens to this guys Get your stuff together and be more transparent in this closing that that that you're paid by Samrush like this is.
  • 00:55:41this is Daphne said it is strategic I would say I would say it's it's questionable.
  • 00:55:49so and we know what you're doing there like we get it Cool.
  • 00:55:56Okay.
  • 00:55:59I have two more questions.
  • 00:56:02Actually, the first one is, I try to always make... So I feel like this part, we could go into even more detail here, but it was already a lot of fun.
  • 00:56:13So I tried to make the podcast insightful, entertaining.
  • 00:56:18I think insights we checked, entertaining also, like I felt entertained.
  • 00:56:23And I also tried to make it actionable.
  • 00:56:26So I always like to, I like for people to go away with like a couple of like practical takeaways.
  • 00:56:34So if you were advising or if you were advising a company either starting or going through an M&A process right now, or maybe considering like they maybe have a target and they are not sure about the whole SEO aspect, like will this work out, etc.
  • 00:56:52What would be your two to three top pieces of advice for them?
  • 00:56:57So my first piece of advice is keep in mind the existing customers.
  • 00:57:03That business is successful and you're interested because they're already doing something great.
  • 00:57:09I think that's one thing that gets missed in a lot of M&A.
  • 00:57:12So keep those customers top of mind during this experience.
  • 00:57:17And then number two.
  • 00:57:20Make sure your migration strategy is rock solid.
  • 00:57:24Make sure that you're doing things because it makes sense for the users, CMS migrations, product portfolio changes, content consolidations.
  • 00:57:35I mean, really take the time to dive into all of that on your site and their site and make the moves only where it makes sense.
  • 00:57:43That's what
  • 00:57:46I got.
  • 00:57:48Yeah, that's good.
  • 00:57:50I have a final surprise question, which is, I just, I bluntly stole this from Lenny's podcast, which is, what didn't we talk about that we should have talked about?
  • 00:58:05Oh, gosh, I feel like we covered so much.
  • 00:58:08It
  • 00:58:08came unexpected.
  • 00:58:13I think I would have liked to discuss more just about my amazing team.
  • 00:58:17I mean, I could spend an hour talking about each one of them.
  • 00:58:21There's seventeen of them currently, so it would be a long discussion.
  • 00:58:25But it really is the people behind the scenes.
  • 00:58:28I'm very public.
  • 00:58:31I'm in loud.
  • 00:58:33But I can only do everything that I do every single day because of the team that I work with.
  • 00:58:38And yeah, around me, above me, Like I'm just covered with successful people and it's just very exciting.
  • 00:58:49But don't you feel like so?
  • 00:58:51obviously massive shout out to everybody on the team and hopefully they will like and subscribe this episode and like leave a comment on whichever platform.
  • 00:59:02I think this should be the minimum engagement here.
  • 00:59:05But don't you think also that there are people on the team because you said you're like out there loud.
  • 00:59:11There are people on the team that appreciate just being like heads down on the work and not have to, like have to in quotes.
  • 00:59:19I already have names popping in my head.
  • 00:59:23Yeah.
  • 00:59:23For sure.
  • 00:59:24Um, yeah, but we have people who are amazing at what they do.
  • 00:59:27Like we have content writers who are fantastic technical writers who definitely don't want to be spending their time on a podcast.
  • 00:59:34Um, and I would never ask that of them.
  • 00:59:36Yeah.
  • 00:59:37But guys, it's super fun, so maybe you should reconsider.
  • 00:59:43Whoever definitely has in mind, I don't know obviously, but maybe you should reconsider.
  • 00:59:51So definitely we have crossed the hour mark.
  • 00:59:57It has been an insanely, so now I can check all three boxes.
  • 01:00:01Insightful, entertaining and actionable conversation.
  • 01:00:05I can't thank you enough for sharing so much also behind the scenes also like your how you think about stuff.
  • 01:00:13I think it's always massively helpful not just to get an answer like do this do that we did that but also understand like how you're coming to conclusions etc.
  • 01:00:23so massive thanks to that.
  • 01:00:26If people want to follow you around more or if they want to follow hosting.com or maybe even, I don't know, if you're hiring or if hosting.com has job openings, what's the best place to follow and to check it out?
  • 01:00:41The best place for sure is LinkedIn.
  • 01:00:43We post all of our job openings, company updates, webinars, all on LinkedIn all the time, hosting.com, quite easy to find.
  • 01:00:52And yeah, check out our site as well, hosting.com.
  • 01:00:56And I just want to say also, thank you so much for having me.
  • 01:00:59This has been so much fun and just a really great opportunity.
  • 01:01:03So thank you.
  • 01:01:04Thank you so much.
  • 01:01:05And also I have to say like hosting.com.
  • 01:01:07This domain name is, I think.
  • 01:01:11So obviously I'm spending a lot of time like with domains and and samrush, etc.
  • 01:01:15I think it's like super like it's so on point It's so simple.
  • 01:01:19It's really straightforward.
  • 01:01:21You can't get this wrong.
  • 01:01:22So if I see people like spelling their domain names and like yeah, but then there's like then then there's like an underscore like You know, it's like
  • 01:01:32I know we're out of time, but that's also a very fun discussion because I was here before we bought it, so I got to do the research and put together the case study, the business report for the benefits of buying a domain name with no authority.
  • 01:01:50Yeah, that's a topic for another day.
  • 01:01:54I have to
  • 01:01:55add one more thing.
  • 01:01:57Of course, let's do it.
  • 01:01:59He did a video with Seb's our CEO in Bangladesh, and it's just him explaining why we spent millions on a domain, and I checked that out.
  • 01:02:07That's on our LinkedIn as well.
  • 01:02:09Okay, I have one really final question.
  • 01:02:15Did you disclose what you paid for the domain?
  • 01:02:18I don't believe we've disclosed the number, but I can say it with millions.
  • 01:02:30Who you bought it from like.
  • 01:02:32was it another company?
  • 01:02:34was it like a random guy that purchased it like at the beginning of the internet?
  • 01:02:38You're asking the wrong person unfortunately.
  • 01:02:41Okay.
  • 01:02:42Yeah, I wish I had more context to to who it came from but just knowing the guys it's probably like somebody who started.
  • 01:02:50their business when they were thirteen with servers in their bedroom or something like that.
  • 01:02:55It's kind of what the community is.
  • 01:02:56But I'm sure I can find out and come back another time if you have me.
  • 01:03:01Yeah.
  • 01:03:02Yeah.
  • 01:03:03It sounds like a story where somebody bought a Bitcoin like ages ago and didn't even know what it was.
  • 01:03:13And then suddenly someone knocks on the door and tells you, hey, this is worth millions.
  • 01:03:19That's only the stories the internet writes.
  • 01:03:23So cool that we were able to tap into some of them.
  • 01:03:27Thanks so much for today, guys, gals.
  • 01:03:31Go follow Daphne.
  • 01:03:32Go follow hosting.com if you need a good hosting provider.
  • 01:03:35I'm not getting paid to say any of this.
  • 01:03:37I just generally think the offer looks very solid.
  • 01:03:40I will put a link in the description below or show notes or wherever you are and watching, listening to this.
  • 01:03:46So go check it out.
  • 01:03:47And then Daphne.
  • 01:03:48Thanks so much for coming on and all the best to you and your whole team and the whole company.
  • 01:03:53Thank you so much.
  • 01:03:55Bye bye.
  • 01:03:56Bye.