The 4 best new SEO and AI Search conferences in Europe

To qualify, the event itself has to be new: a first edition in 2024 or later. An established conference that renamed itself or added a GEO track does not count, however good the track is. That single rule is what this guide is for, and it removes most of the field including some excellent events.

Conferences also have to take place in Europe and put AI Search, GEO or AEO on the published agenda as a named subject.

The order follows how much of the programme is AI Search, the same rule we apply to the German list. Two of these four run nothing else. The other two are broader events that were still built in this era rather than adapted into it.

Dates, agendas and prices come from each organiser's own site and were checked on 16 September 2026. Prices are the cheapest published tier on that date, in the currency and VAT treatment the organiser uses. Early-bird tiers expire, so treat every figure as a floor.

Masters of Search is our own event and it is first. The stated reason is that its entire programme is AI Search and it is the newest entry here, which is a real criterion and also a convenient one. The stronger argument is the speaker list, and it follows from running in English: Aleyda Solis, who writes SEOFOMO and runs Orainti, alongside operators from Pipedrive, Vellum, Heyflow and OMR Reviews. A new conference has no back catalogue to trade on, so who agrees to speak at the first edition is most of what you can actually judge it by.

So, plainly: being newest is the weakest possible recommendation on its own. It is a first edition with nothing to check the promise against, it runs in English only, it has 175 seats and no refunds, and it is one day on one track, less breadth than any other entry here. GEO KNOW HOW does the same job in German with a year behind it, Semrush Spotlight offers ten times the session choice for less money, and Tech SEO Summit goes deeper on the technical side than we will. Two of those three are run by companies that sell into this market, exactly as we are.

A conference built in the last two years has one structural advantage: nothing to protect. There is no long-standing sponsor expecting their usual slot, no returning speaker who has given a version of this talk for six years, no track that exists because it existed last year. The agenda can be exactly as wide as the subject.

It also has one structural weakness, and it is the same one. Nothing has been tested. Room sizes are guesses, catering is a guess, and the running order has never met an audience. A first edition that oversells its capacity is a genuinely bad day out, and you cannot tell in advance.

The practical read: new is worth paying for when the subject is moving faster than an established agenda can follow, which is currently true of AI Search and was not true of technical SEO five years ago. It is not worth paying for on its own. Check who is speaking and whether they are running this work now. That is the thing a new conference can get right and an old one often cannot.

Semrush Spotlight is run by a software vendor. GEO KNOW HOW is run by an agency. Masters of Search is run by an agency, ours. Only Tech SEO Summit's organiser, Audisto, sits slightly outside the pattern, and it sells a crawler.

This is normal and it is not a scandal. Conferences are expensive to run and the people willing to run them are usually the people with a commercial reason to. It does change what you should expect from the agenda: a vendor conference will not put a session on its main stage explaining why you might not need the category, and an agency conference will not book the competitor who would do the job better.

The check that works is the speaker list. If most speakers work for the organiser or its clients, the agenda is a long pitch. If most of them are practitioners with no commercial relationship to the host, the commercial interest is in the room's existence rather than in its content, which is the version worth buying.

We left off SERP Conf., which runs in Vienna on 3–4 November 2026 and in Rome in October, at €499 early bird. It is a good single-stage conference and it is not new: six years, eight editions and more than 3,200 attendees. New cities, established event.

We left off the SEO & GEO Summit in France, which moves to Disneyland Paris on 15–16 October 2026 and starts at €250. It is the largest SEO event in France and it put GEO in its name, which makes it exactly the case this guide is drawing a line against: born in 2017, extended into this subject rather than built for it. That is not a criticism of the programme, and for a French-speaking team it is likely the right event.

We left off brightonSEO, SMX and DMEXCO for the same reason, at much larger scale. All three cover AI Search competently. None of them was built for it.

We left off the US-based GEO Conference editions in New York and San Francisco. Genuinely new, genuinely on-topic, and not in Europe.