Profiles, category pages, ContentHub. All designed to acquire traffic.
Profiles
Category pages
ContentHub
Impressions up. Clicks down.
Impressions
Clicks
Search Console, Dec 2025 to Jul 2026 · Sistrix: CTR position 1 with AI Overview 27% → 11%
The decision.
Wait a minute...
1in4
DACH software buyers use AI chatbots for research
OMR Reviews × cse advisory, 2026
76%
of B2B tech marketers say their target audience's search behavior has changed over the past 12 months
OMR Reviews × duwerk, 2026
Demand didn't disappear. It moved to AI search.
The challenge for tech marketers...
92%
of B2B tech marketers call GEO a top strategic priority
OMR Reviews × duwerk, AI Search Report 2026
1of25
teams rate their own AI visibility as strong
OMR Reviews × duwerk, AI Search Report 2026
...is where we can help!
9in10
B2B tech marketers publish mainly on their own website
OMR Reviews × duwerk, 2026
85%
of brand discovery in AI search comes from third-party sources
AirOps, 2025
79%
of vendors don't exist for AI
Recon Rise × Profound, 2026
We had to challenge our focus.
“Be the platform that gets cited to get great software vendors recommended.”
One North Star per job.
01
AI search
Citations
02
Google performance
Clicks & impressions
03
Brand strength
Brand mentions
AI searchCitations
Step 1
We had to understand where we are at.
Overall or per category. Cited most either way.
01
Software overall
Top 20 focus categories combined
2.4×
more citations than #2
omr.com16.1k
youtube.com6.6k
fuer-gruender.de4.7k
02
Services overall
Live for only 1.5 years
#1
ahead of the market leader
omr.com9.8k
sortlist.de9.7k
agenturtipp.de7.4k
03
Category: SEO
SEO tools, zoomed in
1.6×
ahead of the tool makers
omr.com1,092
seranking.com701
techradar.com580
Rankscale.ai · citations by domain, all engines, last 365 days · values read from dashboard, rounded
The fine print
But obviously, not great everywhere.
By model
Strong in AIO and Claude. Behind in ChatGPT.
Share of AI answers retrieving OMR Reviews
Google AI Overviews34%
Claude20%
ChatGPT9%
Copilot5%
Gemini~0%
By category
Influence varies by category.
Review-platform share of all citations
IT Service Mgmt.13%
HR Software10%
Project Mgmt.7%
Collaboration6%
CRM6%
Time Tracking5%
E-Mail Marketing4%
Radyant × OMR Reviews · Software Prompt Study · 20,160 chats, 5 models, 8 categories · June 2026
LLMs like lists and comparisons.
By page type
81%
of review-platform retrievals go to multi-vendor pages
Share of review-platform retrievals
Comparisons & alternatives36.4%
Listicles22.9%
Category pages22.0%
Vendor profiles16.8%
Editorial & other1.9%
Radyant × OMR Reviews · Software Prompt Study · 20,160 chats, 5 models, 8 categories · June 2026 · share of review-platform retrievals
Which made us rethink where we want to be.
01
Strong in prompts that build the shortlist.
02
Influential when LLMs verify vendor information.
Step 2
We got leadership on board.
01
Lead with proof.
02
Show the opportunity.
03
Go all in.
“AI search isn't going away. Either we swim with it, or we die.”
Step 3
We had to change how we evaluate and produce content.
We touched everything.
01
Content focus
02
Content production
03
Workflows
04
Prompt design & tracking
05
Tooling
For examplePrompt design & tracking
Want the details?Talk to Ravi.
How we track prompts now.
Beforekeyword-style · IT Service Management
IT Service Management Software im Vergleichcomparative
Beste kostenlose IT Service Management Toolscomparative
IT Service Management Toolsinformational
Beste Software für IT Service Managementcomparative
IT Service Management Softwareinformational
Nowhow buyers actually ask · IT Service Management
Beste ITSM-Software für mittelständische Unternehmenshort-tail
IT-Helpdesk-Software mit Asset-Managementshort-tail
Ich bin IT-Leiter in einem Unternehmen mit 200 Mitarbeitern. Unser Helpdesk-System ist veraltet und wir wollen auf eine moderne ITSM-Plattform umsteigen. Was empfiehlst du?long-tail
Als Systemadministrator in einem wachsenden Scale-up suche ich eine moderne ITSM-Lösung die sich gut mit bestehenden Tools integriert. Was empfiehlst du?long-tail
Ich bin Head of IT und vergleiche Jira Service Management und TOPdesk. Wir brauchen Ticketing und SLA-Management. Welche Lösung passt da besser?comparison
Wir haben kein eigenes IT-Team und schauen uns deeploi und Atera an. Beide versprechen Helpdesk und Asset-Verwaltung. Was passt besser für unsere Situation?comparison
Real questions become tracking prompts and content.
The situation
1 · What a buyer said
“Every quote we send is a bundle of many single parts.”
2 · Who they are
Manufacturer, 40 people. Prices come from supplier lists. No ERP yet.
3 · What they ask the AI
“Which ERP helps a 40-person manufacturer build quotes from many parts?”
Our response
4 · What we build
ContentWritten to answer exactly this question
TrackingThe question goes 1:1 into our prompt tracking
Bonus
DIY: Build a robust prompt tracking yourself.
Set up
01
Prompt set
Real questions with role, company size and problem. Brand and non-brand split.
02
Pre-test
Run each prompt 2 to 3 times per engine. Keep only prompts that return sources.
03
Version
Freeze the set before the first run. Any change means a new version with its own baseline.
04
Baseline
Measure 7 to 14 days before the first report. You can't backfill it.
Measure impact
05
Repeat runs
Several runs per prompt and engine. Read every engine on its own.
06
Three counts
Retrieved, cited and mentioned are three separate numbers.
07
Four signals
CRM, GA4 AI referrals, brand search in Search Console, visibility in your tracking.
08
Impact = delta
Measure change against the baseline. One run proves nothing.
Radyant, 2026
We also f***ed up.
Situation
Our reviews and scores loaded via JavaScript. AI crawlers couldn't read them.
Cause
The crawlers of ChatGPT, Claude and Perplexity don't open a browser. They only read the HTML.
Consequence
Our most important content never reached them. Since end of July 2026, 15 reviews sit in the HTML, plus an AI summary of all reviews.
Same product page, with and without JavaScript
What users seeWhat AI crawlers saw
Being cited isn't being recommended. You likely want mentions.
Correlation with brand visibility in AI Overviews
Branded web mentions
0.664
Branded search volume
0.392
Number of backlinks
0.218
URL rating
0.18
00.20.40.60.8
You can't steer mentions directly. You can steer which sources get cited, and whether you're in them.
Ahrefs Brand Radar & Site Explorer, ~75,000 brands, 2025 · Spearman correlation with brand appearance in Google AI Overviews
Four questions before you write a single line.
01
What do your buyers actually ask?
Pull questions from real data, not just keyword tools.
SearchSearch Console, Google Trends, People Also Ask
CustomersSales calls, support tickets, reviews
DiscussionsReddit, industry forums, AnswerThePublic
02
Is the answer where the engine reads?
Put the relevant content at the top of the page.
9 of 10
ChatGPT answers open no page at all
03
Which third-party sources count, and how do you show up there?
Become the source others cite.
85%
of brand discovery in AI search comes from third-party sources
04
What's in your article that isn't anywhere else?
Only write what's truly unique.
Own dataset
Own measurement
Hands-on experience
A reasoned position
Resoneo, "What ChatGPT pulls, what it shows, what it cites", 2026 · AirOps, "Third-Party Sources Drive 85% of Brand Discovery", 2025
Step 4
We had to change our communication.
Every channel now tells the AI visibility story.
B2B website
Messaging overhaul throughout all pages.
LinkedIn
Thought leadership on AI visibility, digital PR, e.g. with HORIZONT.
Webinars
Content for AI search, webinars with 1,000+ participants.
Reports
e.g. AI Search Report 2026 with duwerk.
We got external proof.
Different approaches, similar results.
Radyant20,160 chats · 5 models · June 2026
13.5%
Most retrieved single source
#1 of 8,035 domains · co-run with OMR Reviews
blinq250,000 LLM answers · 2026
#1
Top LLM source among review sites
ChatGPT, AI Overviews & Perplexity
SE Ranking30,801 German keywords
21.2%
Link share among review platforms in AI Overviews
#2 behind trustpilot.com, #1 for B2B software
Recon Rise × ProfoundHR software index, DACH · April 2026
#1
Cited source for HR software
4.36% citation share
And most important: it works for our customers.
deeploi: from invisible to recommended.
OMR Reviews as one building block of their overall AI visibility strategy.
What they built
40+comparison, listicle and alternatives articles on their own site
Allrelevant OMR Reviews categories: ITSM, IT Asset Management, Offboarding
4badges in Q3/26: 3× Leader, 1× Top Rated
Brand visibility in AI search
0% → 15%
average, peak 24.3%
deeploi vs. Atera prompts
32 vs 4
pages pulled by LLMs
OMR Reviews as a source
#3
14.4% retrieved share, behind only deeploi.io and YouTube
Organic search leads
+250%
plus AI-attributed leads as a new channel
Radyant × OMR Reviews, deeploi case, 2026 · AI visibility via Peec AI · leads self-reported by deeploi
