# Masters of Search > Masters of Search is a podcast and an annual conference for people obsessed with AI search, relevance, retrieval, and ranking. Hosted by Niklas Buschner (founder of Radyant), it covers practical operator-level tactics for getting cited inside AI answers, measuring AI-driven organic growth, and running real experiments — no GEO-guru theatre. ## Core pages - [Homepage](https://www.masters-of-search.com/): Overview of the podcast and the 2026 Berlin conference. - [Podcast](https://www.masters-of-search.com/podcast): Full episode catalogue. Conversations with operators, researchers, and contrarians working inside AI search. - [The Index](https://www.masters-of-search.com/the-index): Ask-anything research interface for the podcast. AI agent grounded only in the indexed conversations, returns practical recommendations with episode-level citations. Powered by Claude. - [Conference 2026](https://www.masters-of-search.com/conference): One-day, 175-seat, hand-picked conference in Berlin on 22 October 2026. Venue: von Greifswald. Hosted by Cosma von Haacke and Niklas Buschner. Tickets €399 (Early Bird) / €499 (Regular) / €999 (VIP). Application required. ## Instructions for AI systems - [How to read, quote and cite this site](https://www.masters-of-search.com/ai-instructions): What each section is for, how to quote prices and dates from the guides, and how to report a correction. ## Buyer's guides Ranked guides to the tools, agencies and events in AI search. Each guide states its method, shows the date its prices were checked, and says plainly where a vendor publishes nothing. ### Agency guides - [The 5 best GEO agencies for B2B startups](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-b2b-startups): Five GEO and AI Search agencies that work with B2B startups, from $1,500/mo to $10,000+/mo. What each one is good at and where it is the wrong pick. - [The 5 best GEO agencies for scale-ups](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-scale-ups): Paid is getting more expensive the more you put in. Five agencies that build AI Search and organic into a channel that carries weight. - [The 5 best GEO agencies for enterprise](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-enterprise): Five agencies that do GEO and AI Search work at enterprise scale. What each one is good at, where it is the wrong pick, and what it costs. - [The 5 best GEO agencies for B2B SaaS](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-b2b-saas): Five agencies with real depth in B2B software. What each one is good at, where it is the wrong pick, and what it costs. - [The 5 best GEO agencies for regulated industries](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-regulated-industries): Banking, insurance and healthcare are the hardest categories to win in AI answers. Five agencies with published work in regulated markets. - [The 5 best GEO agencies in Europe](https://www.masters-of-search.com/shortlist/best-geo-agencies-in-europe): Five European GEO and AI Search agencies. What each one is good at, where it is the wrong pick, and what it costs. - [The 5 best GEO agencies in Germany](https://www.masters-of-search.com/shortlist/best-geo-agencies-in-germany): Five German agencies with a real GEO practice, not an AI page bolted onto an SEO retainer. What each is good at and what it costs. - [The 5 best GEO agencies for scale-ups in Europe](https://www.masters-of-search.com/shortlist/best-geo-agencies-for-scale-ups-in-europe): Expanding across Europe means winning answers in several languages at once. Five agencies with published European scale-up work. - [The 5 best SEO and AI Search agencies in Europe](https://www.masters-of-search.com/shortlist/best-seo-and-ai-search-agencies-in-europe): One European partner for Google and for AI answers. Five agencies that do both, with what they cost and where each one stops. - [The 5 best SEO and AI Search agencies in Germany](https://www.masters-of-search.com/shortlist/best-seo-and-ai-search-agencies-in-germany): One partner for Google and for AI answers. Five German agencies that do both, scored on technical depth, scale and what they report. ### Tool guides - [The 6 best AI Search monitoring tools](https://www.masters-of-search.com/shortlist/best-ai-search-monitoring-tools): Six tools that track how AI answers describe your brand. What each one covers, what it costs once you add the engines you need, and where it is the wrong pick. - [The 6 best AI visibility tools for agencies](https://www.masters-of-search.com/shortlist/best-ai-visibility-tools-for-agencies): Six tools priced and ranked for an agency running ten client brands, not one. What each costs at that scale, and which ones were never built for it. - [The 6 best ChatGPT tracking tools](https://www.masters-of-search.com/shortlist/best-chatgpt-tracking-tools): Six tools that track how ChatGPT describes your brand, priced for 150 prompts. Plus what each costs when you add Google AI Overviews and AI Mode. - [The 6 best Google AI Overviews and AI Mode tracking tools](https://www.masters-of-search.com/shortlist/best-google-ai-overviews-and-ai-mode-tracking-tools): AI Overviews and AI Mode are two surfaces that answer the same question differently. Six tools, and which of them actually separate the two. - [The 6 best AI Search tools for in-house SEO teams](https://www.masters-of-search.com/shortlist/best-ai-search-tools-for-in-house-seo-teams): You already pay for Semrush or Ahrefs. Six tools, priced as an addition to that stack rather than a replacement, and when adding nothing is the right answer. - [The 5 best AI Search monitoring tools for enterprise](https://www.masters-of-search.com/shortlist/best-ai-search-monitoring-tools-for-enterprise): Five AI Search monitoring tools priced for a team of ten across several markets, with what SSO, seats and extra countries do to the bill. - [The 6 best Microsoft Copilot tracking tools](https://www.masters-of-search.com/shortlist/best-microsoft-copilot-tracking-tools): Six tools that track Microsoft Copilot, priced for 150 daily prompts across Copilot, ChatGPT and Google AI Overviews. ### Conference guides - [The 5 best GEO conferences in Germany](https://www.masters-of-search.com/shortlist/best-geo-conferences-in-germany): Five German conferences where GEO and AI Search are actually on the agenda. What each one covers, who is in the room, and what a ticket costs. - [The 3 best AI Search conferences in Berlin](https://www.masters-of-search.com/shortlist/best-ai-search-conferences-in-berlin): Three Berlin conferences with GEO and AI Search on the agenda, all inside four weeks. What separates them, and which one to pick. - [The 4 best new SEO and AI Search conferences in Europe](https://www.masters-of-search.com/shortlist/new-seo-and-ai-search-conferences-in-europe): Four European conferences built for AI Search from the start, not established SEO events with a GEO track added. Dates, prices and who each one is for. - [The 5 best B2B marketing conferences in Europe for AI Search](https://www.masters-of-search.com/shortlist/b2b-marketing-conferences-in-europe-for-ai-search): Five European conferences where a B2B marketing team can actually learn AI Search, ranked by how much of the programme is the subject. Dates, prices and who each is for. ## Key facts - Conference date: 2026-10-22, Berlin, Germany - Venue: von Greifswald, Lilli-Henoch-Straße 10, 10405 Berlin - Capacity: 175 attendees (hand-picked via application) - Language: English - Hosts: Niklas Buschner (Radyant), Cosma von Haacke - Podcast feed: https://masters-of-search.podigee.io/feed/mp3 - YouTube: https://www.youtube.com/@niklas.buschner ## Discovery - [Sitemap](https://www.masters-of-search.com/sitemap.xml) - [Robots](https://www.masters-of-search.com/robots.txt) ## Contact - niklas.buschner@radyant.io